How to BUILD A BRAND IDENTITY from SCRATCH: My Design Process
22.2K views · 2025-01-24
Branding & Logo
BOOK A FREE DISCOVERY CALL: https://www.identitybyshirls.com/contact
🛒Get my client brand guideline template: https://byshirls.gumroad.com/l/shirls
🛒Get the exact Brand Discovery Questionnaire I use for every branding project: https://byshirls.gumroad.com/l/branddiscovery
In this video, I’m sharing the exact brand identity process that helped me grow from charging $500 per project to now charging up to $5,000.
I’ll be using a real client project as an example—Ekaya, a yoga and Pilates studio based in Dubai.
Join me as I walk you through my step-by-step branding process and give you a behind-the-scenes look at how I bring a brand to life.
Design Chapters:
0:00 - Intro
0:40 - What to include in a branding questionnaire
1:13 - Developing a creative direction for a brand
2:39 - Logo design process
5:17 - The importance of typography, colour, and mockups
6:24 - The brand identity in the real world
Want to build a purposeful brand identity together?
📞 Book a free call with me here: https://www.identitybyshirls.com/contact
💻 Let’s Connect
Email: hello@byshirls.com
Instagram: identitybyshirls
TikTok: byshirls
👉 Don’t forget to like, subscribe, and drop a comment with your biggest takeaway or what you’d like me to cover next. Thanks for watching!
🛒Get my client brand guideline template: https://byshirls.gumroad.com/l/shirls
🛒Get the exact Brand Discovery Questionnaire I use for every branding project: https://byshirls.gumroad.com/l/branddiscovery
In this video, I’m sharing the exact brand identity process that helped me grow from charging $500 per project to now charging up to $5,000.
I’ll be using a real client project as an example—Ekaya, a yoga and Pilates studio based in Dubai.
Join me as I walk you through my step-by-step branding process and give you a behind-the-scenes look at how I bring a brand to life.
Design Chapters:
0:00 - Intro
0:40 - What to include in a branding questionnaire
1:13 - Developing a creative direction for a brand
2:39 - Logo design process
5:17 - The importance of typography, colour, and mockups
6:24 - The brand identity in the real world
Want to build a purposeful brand identity together?
📞 Book a free call with me here: https://www.identitybyshirls.com/contact
💻 Let’s Connect
Email: hello@byshirls.com
Instagram: identitybyshirls
TikTok: byshirls
👉 Don’t forget to like, subscribe, and drop a comment with your biggest takeaway or what you’d like me to cover next. Thanks for watching!