Copilot’s Rebrand: What Every Designer Should Learn

Case study : https://microsoft.design/articles/more-than-a-mark/

Copilot looks different now. But what actually goes into a rebrand like this?

I took a closer look at its new identity, the thinking behind the design and the little details that are easy to miss if you’re just looking at the logo.

What makes a rebrand work for a product that millions of people already recognise? How do you give an AI product a distinct personality in a space where everything is evolving so quickly?

In this video, I break down Copilot’s rebrand, the design decisions that caught my attention and what other brands and designers can learn from it.

Because sometimes, the most interesting part of a design is the reason it looks the way it does.

Let me know if you found this video helpful :)

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