Full BRAND IDENTITY process with STRATEGY | Hotel Branding
8.6K views · 2025-03-14
Branding & Logo
BOOK A FREE DISCOVERY CALL: https://www.identitybyshirls.com/contact
🛒Get the exact Brand Discovery Questionnaire I use for every branding project: https://byshirls.gumroad.com/l/branddiscovery
Let's go behind the scenes as I create a complete brand identity from scratch, including strategy, design, and naming, for a playful, colourful, and sophisticated boutique hotel. I'm pulling back the curtain to show exactly how I use a branding questionnaire, define brand strategy, brainstorm catchy names, and create a visual identity from the ground up.
Watch how I handled a 'fake client' (spoiler: ChatGPT!) to build a strategic brand.
0:00 - Intro
0:26 - Design brief
1:50 - Strategy
2:43 - Competitor analysis
4:28 - Creating a brand moodboard
6:52 - Logo design
8:42 - Hotel branding in real life
✉️ Get my FREE brand identity checklist:
https://shirls.kit.com/checklist
✏️Grab my Client Brand Guideline Template here:
https://byshirls.gumroad.com/l/shirls-brand-guidelines
Want to build a purposeful brand identity together?
📞 Book a free call with me here: https://www.identitybyshirls.com/contact
💻 Let’s Connect
Email: hello@byshirls.com
📸 Instagram: https://www.instagram.com/identitybyshirls/?hl=en
🎥 TikTok: https://www.tiktok.com/byshirls
✉️ Sign up to my newsletter to stay updated: https://shirls.kit.com/d2616ed55f
👉 Don’t forget to like, subscribe, and drop a comment with your biggest takeaway or what you’d like me to cover next. Thanks for watching!
🛒Get the exact Brand Discovery Questionnaire I use for every branding project: https://byshirls.gumroad.com/l/branddiscovery
Let's go behind the scenes as I create a complete brand identity from scratch, including strategy, design, and naming, for a playful, colourful, and sophisticated boutique hotel. I'm pulling back the curtain to show exactly how I use a branding questionnaire, define brand strategy, brainstorm catchy names, and create a visual identity from the ground up.
Watch how I handled a 'fake client' (spoiler: ChatGPT!) to build a strategic brand.
0:00 - Intro
0:26 - Design brief
1:50 - Strategy
2:43 - Competitor analysis
4:28 - Creating a brand moodboard
6:52 - Logo design
8:42 - Hotel branding in real life
✉️ Get my FREE brand identity checklist:
https://shirls.kit.com/checklist
✏️Grab my Client Brand Guideline Template here:
https://byshirls.gumroad.com/l/shirls-brand-guidelines
Want to build a purposeful brand identity together?
📞 Book a free call with me here: https://www.identitybyshirls.com/contact
💻 Let’s Connect
Email: hello@byshirls.com
📸 Instagram: https://www.instagram.com/identitybyshirls/?hl=en
🎥 TikTok: https://www.tiktok.com/byshirls
✉️ Sign up to my newsletter to stay updated: https://shirls.kit.com/d2616ed55f
👉 Don’t forget to like, subscribe, and drop a comment with your biggest takeaway or what you’d like me to cover next. Thanks for watching!