The Rhode Blueprint - How to Build an IT GIRL brand

Welcome back to another behind the brand, this time of Hailey Bieber AND Rhode. Rhode is genuienly rewriting the beauty space, and after a 1 million acquistion deal with Elf, I wanted to find out why?

This was such a fun look at human psychology, parasocial relationships and the rise of the it girl brand. I hope you enjoy

#Rhode #HaileyBieber

Timestamps:
00:00 How to Build a Personal Brand like Hailey Bieber#
01:11 How the hell did Hailey Bieber and Rhode do it?
01:48 Why people love Rhode so much
06:35 The marketing of Rhode
23:41 The visuals of Rhode
26:48 Why Rhode is a masterpiece
30:19 Why I am obsessed with Rhode

shop this video: https://shopmy.us/collections/8726060

The above link includes links to the makeup I'm wearing, the outfit and the tech I'm using. I earn commission from these links but I recommend these products wholeheartedly and spent my own money on them :)

LINKS:
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