Every Designer Should Know About This Rebrand!

I rarely make full videos breaking down just one brand.

But the Calendly rebrand was too interesting to avoid.

There’s a lot more happening here than a new logo, colour palette, or visual identity. The interesting part is understanding why Calendly felt the need to rebrand in the first place, what they changed, what they kept, and how all of those decisions come together to shape the way the brand feels today.

So I decided to sit down and actually break it all down.

If you’re a designer, creative or simply someone who enjoys understanding why good brands make the decisions they do, I think you’ll get a lot out of this one.

Watch till the end, because there are a few details in this rebrand that are easy to miss when you only look at the final identity.

Let me know if you found this video helpful :)

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