Brand Identity Design Challenge - Part 1 - Full Design Process

Watch Part 2 of this project here: https://youtu.be/QT6FWqw9GFw to see how I take things further by building a full case study for my portfolio.

🎥 VIDEO OVERVIEW_________
In this video, I take you behind the scenes of my design process as I tackle an Instagram design brief challenge, perfect for brand designers who want to level up their portfolio and create more impactful case study showcases. Whether you’re a new designer looking to build confidence or an experienced creative searching for fresh inspiration and motivation, this walkthrough shows how to approach social media design challenges to improve your skills and stand out in the competitive world of design.

🛠️ TOOLS & RESOURCES_________
Adobe Photoshop, Illustrator, & Firefly (for image editing and logo design)
Figma (for design, moodboards & AI image generation)
Envato (for stock images, mockups and fonts)

Like the music in this video? Find my playlist with the music I've used here:
https://share.epidemicsound.com/c7nmk9/?playlist=ew223agrn0ga0hypvg0j6na90gcytugu

This video is NOT sponsored. However, by clicking the link above, I may earn a small commission, at no extra cost to you. Which goes right back into creating more content like this. Big thanks for your support! 🙏🏾

💬 CONNECT_________
https://www.instagram.com/magenda.k
https://www.behance.net/magenda
https://www.pixelink-studio.com

📖 VIDEO CHAPTERS_________
00:00 – Introduction
00:34 – Design Brief Challenge
01:34 – The brief
02:40 – The Moodboard
03:55 – Mockups & images
05:50 – The Logo (Sketching)
08:06 – The Logo (Digital)
11:42 – The Visual Identity
14:00 – Final Visuals
14:55 – Post & Engage
15:52 – Going Further

#graphicdesign #brandidentity #designchallenge #designprocess #packagingdesign