Designing a Brand Identity From Scratch - Rum Packaging (Real Client)
15.1K views · 2026-10-19
Branding & Logo
In this video, I take you behind the scenes of a real client project, designing a brand identity and rum packaging for Imizi — a premium Afrobotanical rum brand with roots in Rwanda. From the initial client briefing and brand strategy to logo development and bottle label design, I’ll walk you through my creative process and show you how I approach branding from scratch.
I start every branding project with a conversation to understand the client's vision, goals, and audience before diving into brand strategy. For Imizi, the brief was to create a distinctive, future-proof brand identity that would help put African rum on the global map.
Meet Rohan, the founder and co-owner of Imizi, whose vision challenges the traditional perception of rum as a spirit rooted primarily in the Caribbean. Inspired by Rwanda’s rich cultural heritage, agricultural traditions, and botanical ingredients, Imizi is building a new narrative for African rum.
The name Imizi means “roots” or “rooted” in Kinyarwanda, symbolising strong foundations, growth, and connection. Beyond crafting exceptional Afrobotanical rums, the brand is committed to supporting Rwandan communities, promoting community-based agriculture, and preserving cultural heritage.
Throughout this brand identity and packaging design process, I explored how to translate these values into a compelling visual identity and premium rum bottle packaging. The goal was to balance cultural expression with refined craftsmanship, creating a brand that feels contemporary, distinctive, and built to stand the test of time.
If you’re interested in branding, graphic design, packaging design, logo design, or seeing how a real client project develops from strategy to final design, this video offers an inside look at my creative process.
Imizi is a reminder that great branding goes beyond aesthetics. It tells a story, creates connections, and gives a brand the foundations to grow.
Thanks for watching! If you enjoy behind-the-scenes branding projects, packaging design, and creative process videos, don't forget to like, subscribe, and follow along for more.
💬 CONNECT_________
https://www.instagram.com/magenda.k
https://www.behance.net/magenda
https://www.pixelink-studio.com
📖 VIDEO CHAPTERS_________
00:00 – Introduction
00:30 – Project Overview
01:53 – Design Direction
03:10 – Logo Design
04:50 – Label Concepts
09:38 – Case Study (& Brand Launch)
11:12 – Outro
#graphicsesign #brandidentity #packagingdesign #designprocess
I start every branding project with a conversation to understand the client's vision, goals, and audience before diving into brand strategy. For Imizi, the brief was to create a distinctive, future-proof brand identity that would help put African rum on the global map.
Meet Rohan, the founder and co-owner of Imizi, whose vision challenges the traditional perception of rum as a spirit rooted primarily in the Caribbean. Inspired by Rwanda’s rich cultural heritage, agricultural traditions, and botanical ingredients, Imizi is building a new narrative for African rum.
The name Imizi means “roots” or “rooted” in Kinyarwanda, symbolising strong foundations, growth, and connection. Beyond crafting exceptional Afrobotanical rums, the brand is committed to supporting Rwandan communities, promoting community-based agriculture, and preserving cultural heritage.
Throughout this brand identity and packaging design process, I explored how to translate these values into a compelling visual identity and premium rum bottle packaging. The goal was to balance cultural expression with refined craftsmanship, creating a brand that feels contemporary, distinctive, and built to stand the test of time.
If you’re interested in branding, graphic design, packaging design, logo design, or seeing how a real client project develops from strategy to final design, this video offers an inside look at my creative process.
Imizi is a reminder that great branding goes beyond aesthetics. It tells a story, creates connections, and gives a brand the foundations to grow.
Thanks for watching! If you enjoy behind-the-scenes branding projects, packaging design, and creative process videos, don't forget to like, subscribe, and follow along for more.
💬 CONNECT_________
https://www.instagram.com/magenda.k
https://www.behance.net/magenda
https://www.pixelink-studio.com
📖 VIDEO CHAPTERS_________
00:00 – Introduction
00:30 – Project Overview
01:53 – Design Direction
03:10 – Logo Design
04:50 – Label Concepts
09:38 – Case Study (& Brand Launch)
11:12 – Outro
#graphicsesign #brandidentity #packagingdesign #designprocess