How I Designed a Luxury Skincare Brand From Scratch
5603 次观看 · 2025-09-12
品牌与 Logo
BUILD YOUR BRAND: https://www.identitybyshirls.com/contact
🛒Get the exact Brand Discovery Questionnaire I use for every branding project: https://byshirls.gumroad.com/l/branddiscovery
Thinking of starting your own skincare or wellness brand?
In this video, I break down exactly how I designed a concept skincare brand called Aluma, a luxury label rooted in botanical wisdom and clinical minimalism.
From strategy and moodboards to logo, colors, typography, and packaging,
I’ll show you every step of the branding process, founder-friendly and crystal clear. Whether you’re a designer looking for process inspiration or a founder dreaming of your own skincare line, this will help you see how a brand identity actually comes together.
What you'll learn in this video:
0:00 - Intro
1:00 - Brand Naming, Strategy, Client Avatar
2:14 - Creative direction
3:12 - Logo Design
4:29 - Textures and Photography
5:07 - Mockups and Packaging Design
6:06 - The Brand in real life
💻 Let’s Connect
Email: hello@byshirls.com
📸 Instagram: https://www.instagram.com/identitybyshirls/?hl=en
🎥 TikTok: https://www.tiktok.com/byshirls
👉 Don’t forget to like, subscribe, and drop a comment with your biggest takeaway or what you’d like me to cover next. Thanks for watching!
🛒Get the exact Brand Discovery Questionnaire I use for every branding project: https://byshirls.gumroad.com/l/branddiscovery
Thinking of starting your own skincare or wellness brand?
In this video, I break down exactly how I designed a concept skincare brand called Aluma, a luxury label rooted in botanical wisdom and clinical minimalism.
From strategy and moodboards to logo, colors, typography, and packaging,
I’ll show you every step of the branding process, founder-friendly and crystal clear. Whether you’re a designer looking for process inspiration or a founder dreaming of your own skincare line, this will help you see how a brand identity actually comes together.
What you'll learn in this video:
0:00 - Intro
1:00 - Brand Naming, Strategy, Client Avatar
2:14 - Creative direction
3:12 - Logo Design
4:29 - Textures and Photography
5:07 - Mockups and Packaging Design
6:06 - The Brand in real life
💻 Let’s Connect
Email: hello@byshirls.com
📸 Instagram: https://www.instagram.com/identitybyshirls/?hl=en
🎥 TikTok: https://www.tiktok.com/byshirls
👉 Don’t forget to like, subscribe, and drop a comment with your biggest takeaway or what you’d like me to cover next. Thanks for watching!