Brand Identity Design Process Part 3: Logo Concepts and Client Presentation

Part 3 of the brand identity design process: developing logo concepts and presenting them to the client.
Part of How to Graphic Design: The Course of Brand Identity, free on YouTube. Course outline: https://4thecreatives.com/course-brand-identity?utm_source=youtube&utm_medium=description&utm_campaign=backcatalog&utm_content=e5G62jJfIEI

In this lesson from How to Graphic Design: The Course of Brand Identity, we continue the brand identity project for The Reading Nook, a fictional boutique bookstore. After researching the brand, defining the positioning, and creating the mood board, we now move into the logo design and visual exploration stage.

You’ll see how rough sketches are brought into Adobe Illustrator and developed into multiple logo design concepts. We’ll explore different logo directions, typography choices, layout ideas, type on a path, book-inspired shapes, serif and script typefaces, spacing, alignment, and visual balance.

After developing the logo concepts, we’ll also move into mockups, color meanings, document color updates, and preparing the presentation so the logo directions can be shown in a more professional and realistic way.

This video is perfect for beginner brand designers, freelance designers, entrepreneurs, small business owners, startups, personal brands, and anyone learning how to develop logo concepts as part of a complete brand identity project.

By the end of this video, you’ll understand how to move from sketches into logo concepts, how to explore multiple design directions, how to use mockups to present ideas, and how to prepare a brand identity presentation for a client.

Chapters:
00:00 Intro
00:12 Sketches
01:48 Logo Design #1
21:50 Logo Design #2
27:07 Logo Design #3
31:22 Logo Design #4
36:40 Logo Design #5
42:13 Logo Design #6
51:58 Logo Design #7
01:03:46 Mockups
01:54:48 Color Meanings
02:00:31 Changing Document Colors
02:14:45 Preparing the Document

In this video, you’ll learn:
- How to move from sketches into Adobe Illustrator
- How to develop multiple logo concepts
- How to explore different logo design directions
- How typography affects logo design
- How to use serif and script typefaces in a brand identity
- How to use type on a path in a logo concept
- How to create book-inspired logo ideas
- How to refine spacing, alignment, and visual balance
- How to use mockups for logo presentation
- How to choose and explain brand colors
- How to prepare a client presentation document
- How logo concepts fit into a complete brand identity process

This video is part of How to Graphic Design: The Course of Brand Identity.

Link to the typefaces used for the logos:
https://fonts.adobe.com/fonts/eb-garamond
https://fonts.adobe.com/fonts/adobe-jenson
https://fonts.adobe.com/fonts/good-karma-smooth

Link to color name finder:
colors.artyclick.com/color-name-finder

Watch the full playlist:
https://www.youtube.com/playlist?list=PLdHyNrkiFQPrQ2fl4VhirRYS1KpNhw_Le

Previous lesson: https://youtu.be/oAHmpG5Qi8Y

Next lesson:
Brand Identity Design Process Part 4: https://youtu.be/yX0M1V5y6kI

Resources:
https://www.dropbox.com/scl/fo/r6lof5hsdh5jgsle12c0c/ACcpvuNcw1JXb9XqahQ_3-Y?rlkey=u0vhdfheuuqw3dudlj8tdjcos&st=2olvte34&dl=0

Subscribe for more lessons on brand identity design, logo design, Adobe Illustrator, typography, color theory, brand strategy, client presentation, and building a professional design portfolio.

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