Designing a Brand from Scratch: ARC (Movement Brand Identity)
13.8万 次观看 · 2026-07-30
品牌与 Logo
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I've spent years building campaigns for Nike, Adidas and Puma. This time there was no client, no brief. Just the brand I'd build exactly how I wanted.
This is a quick brand exercise, an exploration of how I approach building a brand world with creative freedom. Before any design, I want to nail the why. Who it's for, what it stands for, the point of view behind every decision. Get that right first and you're in a much stronger position to create something that actually holds together. Skip it and you're just making things look nice.
Watch the full build: brief to brand world.
What's your proof of work right now? Drop it in the comments.
Subscribe for more brand building and honest perspective from inside the industry.
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Follow me on Instagram ⬇️
https://www.instagram.com/_Louismoss
Join My Discord ⬇️
https://discord.gg/sehkbYXzuM
Follow me on TikTok ⬇️
TikTok: https://www.tiktok.com/@_louismoss
Checkout the mockups I use (and much more!):
→ https://benditomockup.com/ref/louis.moss-7043/
Use Code 'LM20' for 20% off your purchase!
Products I use — content gear, studio tools & creative supplies:
https://www.amazon.co.uk/shop/louismoss
--------------------------------------------------
All music and sound effects are licensed from Artlist
#BrandIdentity #ArtDirection #GraphicDesign
I've spent years building campaigns for Nike, Adidas and Puma. This time there was no client, no brief. Just the brand I'd build exactly how I wanted.
This is a quick brand exercise, an exploration of how I approach building a brand world with creative freedom. Before any design, I want to nail the why. Who it's for, what it stands for, the point of view behind every decision. Get that right first and you're in a much stronger position to create something that actually holds together. Skip it and you're just making things look nice.
Watch the full build: brief to brand world.
What's your proof of work right now? Drop it in the comments.
Subscribe for more brand building and honest perspective from inside the industry.
-------------------------------------------------
Follow me on Instagram ⬇️
https://www.instagram.com/_Louismoss
Join My Discord ⬇️
https://discord.gg/sehkbYXzuM
Follow me on TikTok ⬇️
TikTok: https://www.tiktok.com/@_louismoss
Checkout the mockups I use (and much more!):
→ https://benditomockup.com/ref/louis.moss-7043/
Use Code 'LM20' for 20% off your purchase!
Products I use — content gear, studio tools & creative supplies:
https://www.amazon.co.uk/shop/louismoss
--------------------------------------------------
All music and sound effects are licensed from Artlist
#BrandIdentity #ArtDirection #GraphicDesign