How to Design a Logo - From Strategy to Finished Mark
3K views · 2026-10-14
Branding & Logo
Brand discovery template: https://blog.getkayla.com/store/p/brand-discovery-template
Colour contrast checker: https://webaim.org/resources/contrastchecker/
This video was first published in 2024 but it has become such a great resource, I wanted to share it with you again!
Check out my full brand identity course: https://blog.getkayla.com/course-brand-concepts
Get a free trial to Skillshare (affiliate link) and take my classes: https://www.skillshare.com/en/r/profile/Malin-Lernhammar/161915345
Timestamps:
00:00 - Introduction
00:28 - What makes a logo good?
04:38 - First call
05:28 - Proposal
06:20 - Design contract
07:18 - Project management setup
09:00 - Discovery meeting
10:52 - Logo research and mood board
16:24 - Sketching logos
18:32 - Creating the finished design
21:24 - Adobe Illustrator tips
23:32 - Creating lockups
24:38 - Colours
25:58 - Presenting concepts
26:52 - Feedback and iterations
27:45 - Hand off
28:19 - Exporting files
Colour contrast checker: https://webaim.org/resources/contrastchecker/
This video was first published in 2024 but it has become such a great resource, I wanted to share it with you again!
Check out my full brand identity course: https://blog.getkayla.com/course-brand-concepts
Get a free trial to Skillshare (affiliate link) and take my classes: https://www.skillshare.com/en/r/profile/Malin-Lernhammar/161915345
Timestamps:
00:00 - Introduction
00:28 - What makes a logo good?
04:38 - First call
05:28 - Proposal
06:20 - Design contract
07:18 - Project management setup
09:00 - Discovery meeting
10:52 - Logo research and mood board
16:24 - Sketching logos
18:32 - Creating the finished design
21:24 - Adobe Illustrator tips
23:32 - Creating lockups
24:38 - Colours
25:58 - Presenting concepts
26:52 - Feedback and iterations
27:45 - Hand off
28:19 - Exporting files