Everyone's Wrong About Instagram's New Logo
58K views · 2026-08-18
Branding & Logo
The new Instagram Wordmark is actually really clever! The cursive "r" isn't what you think.
The Instagram wordmark has changed, specifically the letter r, sparking debate among designers.
This breakdown analyses the latest Instagram wordmark refresh, focusing on the specific letterform adjustments that have caught the design community's attention. I examine various iterations of the logo design process to understand how small tweaks impact visual perception.
Subscribe for weekly design videos, and let me know your thoughts on the new r in the comments below :)
Ps - see pinned comment from my video back in 2016 where I gave my thoughts on their updated icon!
🔗 Links + Credits
Thanks Aditya! https://x.com/adityafinal_psd/status/2088212168051466532
Itsnicethat - https://www.instagram.com/p/DcJL1shCOI6/?img_index=1
Will Paterson: https://linktr.ee/willpaterson
Take a look at our store for awesome design resources! https://assets4d.com
Join the Reddit crew: https://www.reddit.com/r/WillPatersonDesign/
Become a member: https://www.youtube.com/channel/UCIp9sEZiv36cDG7cEnrVU7Q/join
If you would like me to design your logo and company branding, please check out my website for more information! https://www.willpaterson.design
The Instagram wordmark has changed, specifically the letter r, sparking debate among designers.
This breakdown analyses the latest Instagram wordmark refresh, focusing on the specific letterform adjustments that have caught the design community's attention. I examine various iterations of the logo design process to understand how small tweaks impact visual perception.
Subscribe for weekly design videos, and let me know your thoughts on the new r in the comments below :)
Ps - see pinned comment from my video back in 2016 where I gave my thoughts on their updated icon!
🔗 Links + Credits
Thanks Aditya! https://x.com/adityafinal_psd/status/2088212168051466532
Itsnicethat - https://www.instagram.com/p/DcJL1shCOI6/?img_index=1
Will Paterson: https://linktr.ee/willpaterson
Take a look at our store for awesome design resources! https://assets4d.com
Join the Reddit crew: https://www.reddit.com/r/WillPatersonDesign/
Become a member: https://www.youtube.com/channel/UCIp9sEZiv36cDG7cEnrVU7Q/join
If you would like me to design your logo and company branding, please check out my website for more information! https://www.willpaterson.design