The Creative Direction of Drake / Iceman

The Brand Behind Drake and the marketing behind Iceman. RIDDLED with controversy, this is going to be my hardest behind the brand ever as I detangle the career of Drake. From rap beef, to multiple income streams to the biggest comeback of his career - did Iceman live up to the hype?

#Drake #Iceman

Timestamps:
00:00 Behind the brand of Drake
01:09 Why did i choose to look at Drake's brand
02:15 Why we need to think of branding as a solar system
03:03 The History of Drake
11:43 The visual identity of Drake
19:21 The Marketing of Drake's Iceman
27:30 Drake's brand voice
29:23 Drake's values
34:43 Three lessons we can take from Drake

LINKS:
Join my monthly membership for creatives - The Level Up Club - https://www.bykayleigh.co/level-up-club-signup
Free Trial Code: LUCTRYME
Follow me on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!
https://www.instagram.com/bykayleighpodcast
Music from Uppbeat
https://uppbeat.io/t/aura-classica/summer-the-four-seasons-vivaldi
License code: ZEK76GARNKTWSVJH