How Cracker Barrel's Rebrand Went So Wrong

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Cracker Barrel changed their logo… and then changed it back. But why did this rebrand fail so quickly? In this video, I break down what happened with the new Cracker Barrel logo, why the backlash was so strong, and what designers like us can learn from it. Because here’s the truth: a logo can be beautifully designed and still fail if it doesn’t connect with the people it’s meant to serve.

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