How the Figma design team creates sub-brands (the inside scoop)
3.8K views · 2021-12-15
UI DesignBranding & Logo
Watch the full interview here: https://youtu.be/f5cww3BKPps
Creating a sub-brand can be tricky. Do you use current brand elements, or create a whole new look entirely? I got to hear from Remilla Ty & Damien Correll from the Figma brand design team about their approach to creating sub-brands at Figma and I loved what they had to say!
🚀 CharliMarieTV is now powered by Figma! https://bit.ly/figma-charli
Figma is a design tool that helps teams create, test, and ship better designs from start to finish. And it's free! :)
Please remember to click subscribe if you'd like to see more of my videos.
TIMESTAMPS:
00:00 Something exciting as a designer...
00:36 Figma's sub-brand design approach
02:35 How Figma use brand elements in a sub-brand
03:22 Push the edges of your brand
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My videos don't have pre-roll ads because ads are annoying and I don't want you to have to sit through them. If you want to support me and my channel you can put something in my tip jar right here: https://pages.charlimarie.com/products/tips
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Any amount is appreciated! As is sharing my videos or recommending my channel to a design friend :)
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// ABOUT ME
Hello there! I'm Charli and I'm a half-British, half-kiwi web and graphic designer currently living in Valencia and posting design videos about tools, projects, and concepts as well as vlogs of my life as a designer. Please subscribe and say hi in the comments so we can be friends :)
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Buy my font: http://charlimarie.store
My site & blog: https://charlimarie.com
Design Life podcast: http://designlife.fm
Inside Marketing Design podcast: https://insidemarketingdesign.co
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Music from Epidemic Sound. If you want to try it out, sign up using my link! http://charlimarie.com/epidemicsound
Intro & end card animation by hand lettering animator Austin Saylor: http://www.austinsaylor.com/
Editing by Nancy Palm http://nancypalm.com & Belén Albiol https://www.instagram.com/molen.audiovisual
Creating a sub-brand can be tricky. Do you use current brand elements, or create a whole new look entirely? I got to hear from Remilla Ty & Damien Correll from the Figma brand design team about their approach to creating sub-brands at Figma and I loved what they had to say!
🚀 CharliMarieTV is now powered by Figma! https://bit.ly/figma-charli
Figma is a design tool that helps teams create, test, and ship better designs from start to finish. And it's free! :)
Please remember to click subscribe if you'd like to see more of my videos.
TIMESTAMPS:
00:00 Something exciting as a designer...
00:36 Figma's sub-brand design approach
02:35 How Figma use brand elements in a sub-brand
03:22 Push the edges of your brand
-----------------------------------------------
// WANT TO SUPPORT MY CHANNEL?
My videos don't have pre-roll ads because ads are annoying and I don't want you to have to sit through them. If you want to support me and my channel you can put something in my tip jar right here: https://pages.charlimarie.com/products/tips
And if you want to leave me a tip on a regular monthly basis, then you could join as a channel member! Just click 'Join' (it's next to the subscribe button)
Any amount is appreciated! As is sharing my videos or recommending my channel to a design friend :)
-----------------------------------------------
// ABOUT ME
Hello there! I'm Charli and I'm a half-British, half-kiwi web and graphic designer currently living in Valencia and posting design videos about tools, projects, and concepts as well as vlogs of my life as a designer. Please subscribe and say hi in the comments so we can be friends :)
-----------------------------------------------
// MORE
Buy my font: http://charlimarie.store
My site & blog: https://charlimarie.com
Design Life podcast: http://designlife.fm
Inside Marketing Design podcast: https://insidemarketingdesign.co
// SOCIAL
Twitter: https://twitter.com/charliprangley
Instagram: http://instagram.com/charliprangley
Facebook: http://www.facebook.com/charlimarieTV
Twitch: https://www.twitch.tv/charlimarietv
-----------------------------------------------
// MUSIC & TECH
Music from Epidemic Sound. If you want to try it out, sign up using my link! http://charlimarie.com/epidemicsound
Intro & end card animation by hand lettering animator Austin Saylor: http://www.austinsaylor.com/
Editing by Nancy Palm http://nancypalm.com & Belén Albiol https://www.instagram.com/molen.audiovisual