Creative Director tries Claude Design for a real product launch (honest results)
How I used Claude Design (Anthropic's new AI design tool) to create motion graphics for our biggest product launch keynote at Craft + Commerce, Kit's annual conference for creators.
In this video I share a real-world Claude Design tutorial and review from my perspective as a Creative Director — how I set up our brand design system in Claude Design, prompted AI animations to explain our new feature, used the "tweaks" panel to adjust timing without re-prompting, and got the animated visuals into our presentation. If you're a designer wondering how AI fits into your creative workflow (without replacing your ideas or art direction), this is what actually using AI for motion design looks like inside an in-house brand team — no After Effects required.
Watch the full Craft + Commerce product launch keynote here: https://youtu.be/RA52qFcBPZU?si=TBlV6TqYe8BVCuUq
TIMESTAMPS:
0:00 My work on the big screen at Craft + Commerce
0:31 Prompting Claude Design for the subscriber dots animation
2:27 How my design system + tweaks made it easy
3:39 Honest thoughts: AI vs our motion designer
4:14 The funnel animations (with an audience "aha" moment)
6:30 Why art direction still mattered
7:21 My mixed feelings on AI in design + what's next
Please remember to click subscribe if you'd like to see more of my videos.
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// WANT TO SUPPORT MY CHANNEL?
Check out my digital products:
Handwritten font: https://charlimarie.com/font
Scribbles vector pack on Figma: https://charli.link/scribbles
Scribbles vector pack as images: https://charli.kit.com/products/scribbles
Personal brand on-demand workshop: https://charlimarie.com/personal-brand-workshop
Or, if you like, you can put something in my tip jar right here: https://pages.charlimarie.com/products/tips
Sharing my videos or recommending my channel to a design friend is also very much appreciated! :)
--------------------------------
// ABOUT ME
I'm Charli and I'm designer from New Zealand currently living in Valencia, Spain. I’m the Creative Director at a remote tech company called Kit and I post videos about the design projects I work on and the tools I use, as well as vlogs of my life as a designer.
📷 Instagram: http://instagram.com/charliprangley
--------------------------------
// MORE
Join my free marketing design newsletter: https://charli.link/newsletter
My site & blog: https://charlimarie.com
Design Life podcast: https://designlife.fm
Inside Marketing Design podcast: https://insidemarketingdesign.co/
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// TECH & TOOLS
📹 Get links to all the tech hardware I use to make my videos (and the art on my gallery wall!) right here: https://charlimarie.com/shopmyoffice
💻 Software I use:
Webflow (no-code website builder)*: https://charli.link/webflow
Premiere Pro (video editing)*: https://charli.link/premierepro
Adobe Audition (audio recording)*: https://charli.link/audition
After Effects (intro animation)*: https://charli.link/aftereffects
Figma (web design): https://charli.link/figma
Photoshop (thumbnails)*: https://charli.link/photoshop
Kit (marketing platform): https://charli.link/try-kit
Riverside (podcast interview recording)*: https://charli.link/riverside
Music in this video from Epidemic Sound*: https://charli.link/epidemicsound
Video captions by Rev (very cost effective service! I recommend)*: https://charli.link/videocaptions
Links marked with a * are affiliate links. I can't believe you read the whole description box! You get a ⭐️
In this video I share a real-world Claude Design tutorial and review from my perspective as a Creative Director — how I set up our brand design system in Claude Design, prompted AI animations to explain our new feature, used the "tweaks" panel to adjust timing without re-prompting, and got the animated visuals into our presentation. If you're a designer wondering how AI fits into your creative workflow (without replacing your ideas or art direction), this is what actually using AI for motion design looks like inside an in-house brand team — no After Effects required.
Watch the full Craft + Commerce product launch keynote here: https://youtu.be/RA52qFcBPZU?si=TBlV6TqYe8BVCuUq
TIMESTAMPS:
0:00 My work on the big screen at Craft + Commerce
0:31 Prompting Claude Design for the subscriber dots animation
2:27 How my design system + tweaks made it easy
3:39 Honest thoughts: AI vs our motion designer
4:14 The funnel animations (with an audience "aha" moment)
6:30 Why art direction still mattered
7:21 My mixed feelings on AI in design + what's next
Please remember to click subscribe if you'd like to see more of my videos.
--------------------------------
// WANT TO SUPPORT MY CHANNEL?
Check out my digital products:
Handwritten font: https://charlimarie.com/font
Scribbles vector pack on Figma: https://charli.link/scribbles
Scribbles vector pack as images: https://charli.kit.com/products/scribbles
Personal brand on-demand workshop: https://charlimarie.com/personal-brand-workshop
Or, if you like, you can put something in my tip jar right here: https://pages.charlimarie.com/products/tips
Sharing my videos or recommending my channel to a design friend is also very much appreciated! :)
--------------------------------
// ABOUT ME
I'm Charli and I'm designer from New Zealand currently living in Valencia, Spain. I’m the Creative Director at a remote tech company called Kit and I post videos about the design projects I work on and the tools I use, as well as vlogs of my life as a designer.
📷 Instagram: http://instagram.com/charliprangley
--------------------------------
// MORE
Join my free marketing design newsletter: https://charli.link/newsletter
My site & blog: https://charlimarie.com
Design Life podcast: https://designlife.fm
Inside Marketing Design podcast: https://insidemarketingdesign.co/
--------------------------------
// TECH & TOOLS
📹 Get links to all the tech hardware I use to make my videos (and the art on my gallery wall!) right here: https://charlimarie.com/shopmyoffice
💻 Software I use:
Webflow (no-code website builder)*: https://charli.link/webflow
Premiere Pro (video editing)*: https://charli.link/premierepro
Adobe Audition (audio recording)*: https://charli.link/audition
After Effects (intro animation)*: https://charli.link/aftereffects
Figma (web design): https://charli.link/figma
Photoshop (thumbnails)*: https://charli.link/photoshop
Kit (marketing platform): https://charli.link/try-kit
Riverside (podcast interview recording)*: https://charli.link/riverside
Music in this video from Epidemic Sound*: https://charli.link/epidemicsound
Video captions by Rev (very cost effective service! I recommend)*: https://charli.link/videocaptions
Links marked with a * are affiliate links. I can't believe you read the whole description box! You get a ⭐️