Adapting a Brand Identity to an existing Logo Design

Adapting a Brand Identity to an existing Logo Design

4957 次观看 · 2024-09-11 品牌与 Logo
Check out the mockup guide here
https://blog.getkayla.com/store/p/mockups

Come along as we create a full visual identity based on a logo the client wants to keep. We talk about adapting the brand identity to celebrate the company and bringing in new assets.

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Timestamps
00:00 - Introduction
01:15 - Company background and brief
04:10 - Designing the icon
06:32 - Colour palette
08:32 - Brand fonts
10:01 - Illustration
11:06 - Photography
11:35 - Mockups
12:35 - Brand reveal
12:45 - What about when the logo is not good?

#brandidentitydesign #logodesign #adobeillustrator