Why Apple Doesn’t Feel Like Apple Anymore
9.3万 次观看 · 2026-10-27
工业设计
Apple HomeView looks familiar. So why does it feel so different from the iMac G4?
Similar shapes can hide very different ideas about design.
The iMac G4's clear screen edge and adjustable arm made you want to touch it, move it, and discover how it worked. I use that interaction to explore affordance and what I call anthropological design: drawing on the way we think and behave to make something new feel natural.
From car door handles to the MacBook Touch Bar, this video asks when a new idea makes a product better, when familiar solutions make more sense, and why we still expect every Apple launch to bring back the magic of the Steve Jobs era.
Maybe the biggest change isn't in Apple's products. It's in the world those products helped create.
What do you want from Apple today: a new way of doing things, or a better version of what you already know?
WATCH NEXT
The shelf / SKÅDIS pegboard bin from the ending — Why Making Something Good Isn’t Enough:
https://youtu.be/6gv2Wjlajhs
CHAPTERS
00:00 Apple HomeView and the iMac G4
00:54 What a Door Handle Can Teach Us
01:39 The iMac G4’s Hidden Invitation
03:01 Same Shape, Different Purpose
04:44 When the G4 Got Bigger
06:50 Innovation for Its Own Sake?
07:58 Apple Changed. So Did the World.
09:24 What We Should Expect from Apple
10:30 Make Something That Works for You
Design Lovers explores how the things we make shape the way we live, from everyday objects to the interfaces we use.
CONNECT
Collaborations & info: https://design-lovers.com
Contact: ilia@convixa.com
LinkedIn: https://www.linkedin.com/in/ilia-werner/
#AppleHomeView #iMacG4 #AppleDesign
Similar shapes can hide very different ideas about design.
The iMac G4's clear screen edge and adjustable arm made you want to touch it, move it, and discover how it worked. I use that interaction to explore affordance and what I call anthropological design: drawing on the way we think and behave to make something new feel natural.
From car door handles to the MacBook Touch Bar, this video asks when a new idea makes a product better, when familiar solutions make more sense, and why we still expect every Apple launch to bring back the magic of the Steve Jobs era.
Maybe the biggest change isn't in Apple's products. It's in the world those products helped create.
What do you want from Apple today: a new way of doing things, or a better version of what you already know?
WATCH NEXT
The shelf / SKÅDIS pegboard bin from the ending — Why Making Something Good Isn’t Enough:
https://youtu.be/6gv2Wjlajhs
CHAPTERS
00:00 Apple HomeView and the iMac G4
00:54 What a Door Handle Can Teach Us
01:39 The iMac G4’s Hidden Invitation
03:01 Same Shape, Different Purpose
04:44 When the G4 Got Bigger
06:50 Innovation for Its Own Sake?
07:58 Apple Changed. So Did the World.
09:24 What We Should Expect from Apple
10:30 Make Something That Works for You
Design Lovers explores how the things we make shape the way we live, from everyday objects to the interfaces we use.
CONNECT
Collaborations & info: https://design-lovers.com
Contact: ilia@convixa.com
LinkedIn: https://www.linkedin.com/in/ilia-werner/
#AppleHomeView #iMacG4 #AppleDesign