Behind the Marketing: CharliXCX & Music Fashion Film

today we are back with another behind the brand of charlixcx - the queen of marketing! and we dissect the marketing and reinvention of Music Fashion Film, her new album, out today! Charli has had a huge departure from her brat era, brand wise, sonically and even marketing wise and today I wanna compare the two and break them down for you.

We look at her marketing, we look at the new visual identity of music fashion film, we look at persona and what this means to her and we look at what the helly is ANTI marketing.

i hope you love 🧚🏻

timestamps:
00:00 Behind the Marketing: CharliXCX & Music Fashion Film
00:50 Dissecting the marketing and rollout of Music Fashion Film
01:50 The visual identity of Music Fashion Film
10:50 The ANTI marketing of Charli XCX
23:49 The voice of Music Fashion Film
27:41 What I have learned from the brand of Charli XCX
30:16 What do you think of Anti-Marketing?

shop this video: https://shopmy.us/collections/8726217

The above link includes links to the makeup I'm wearing, the outfit and the tech I'm using. I earn commission from these links but I recommend these products wholeheartedly and spent my own money on them :)


LINKS:
Join my monthly membership for creatives - The Level Up Club - https://www.bykayleigh.co/level-up-club-signup
Free Trial Code: LUCTRYME
Follow me on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!
https://www.instagram.com/bykayleighpodcast
All sound effects & music, using Uppbeat. Use my link here, for a discount: https://share.uppbeat.io/mbx0mba4yuwm

#charlixcx #MusicFashionFilm