The Formula Behind Truly Captivating UI Sections

The Formula Behind Truly Captivating UI Sections

37.2K views · 2025-07-13 UI Design
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Here's the 3 step formula to make a captivating and unique UI design without ruining the UX, used by global companies like Linear, Intercom, Tars and more! Follow this, and you'll be designing engaging websites like the professionals.

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@kolejain

Figma File: https://www.kolejain.com/resources?scrollTo=captivating-sections

Timestamps:
0:00 Intro
0:22 Structure: Make it feel effortless
1:46 Level up your career
2:11 Motion: The right kind of movement
3:19 Surprise: Break the pattern just once
4:15 Application: Beyond the landing page
5:07 Outro