it’s boring, but it’ll make you more money than anything else in marketing
1.7万 次观看 · 2026-11-07
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Marketers who stay close to revenue make the most money. This is the part of marketing nobody makes fun videos about: how sales actually works, what a CRM does, and where marketing fits in.
In about 20 minutes, I walk through the whole system for any business that sells through leads, whether that's an agency, a high-ticket product, freelance services or an electrician:
• Sales life: leads, prospects, closed/won, onboarding and customer success
• The lead cycle: MQLs vs. SQLs, assignment, speed to first touch, and why one business I worked in took an average of 11 touches to close
• Three kinds of content your sales team needs: hype, tactical and useful
• Inside the CRM: pipelines, stages, templates, rules and automation
• Making the sale: one-to-one vs. one-to-many, sales collateral, and using AI call notes to improve your pitch
• Getting leads: what a lead is worth, then ads, organic, your customer list, LinkedIn and outbound
Grow your brand with our agency: https://www.darkroomagency.com/oren
About Me: https://orenjohn.com/
For Brand Partnerships: oren@delucamediagroup.com
0:00 Money marketing
1:06 01 Sales terms to know
4:05 02 What is a lead cycle
12:08 03 Three kinds of content to support sales
13:35 04 Inside the CRM
15:40 05 Making the sale
17:02 06 Getting leads
Get the download
https://money.creativedirector.net/
Sign up for my weekly brand strategy newsletter: https://hyperstudios.us
Marketers who stay close to revenue make the most money. This is the part of marketing nobody makes fun videos about: how sales actually works, what a CRM does, and where marketing fits in.
In about 20 minutes, I walk through the whole system for any business that sells through leads, whether that's an agency, a high-ticket product, freelance services or an electrician:
• Sales life: leads, prospects, closed/won, onboarding and customer success
• The lead cycle: MQLs vs. SQLs, assignment, speed to first touch, and why one business I worked in took an average of 11 touches to close
• Three kinds of content your sales team needs: hype, tactical and useful
• Inside the CRM: pipelines, stages, templates, rules and automation
• Making the sale: one-to-one vs. one-to-many, sales collateral, and using AI call notes to improve your pitch
• Getting leads: what a lead is worth, then ads, organic, your customer list, LinkedIn and outbound
Grow your brand with our agency: https://www.darkroomagency.com/oren
About Me: https://orenjohn.com/
For Brand Partnerships: oren@delucamediagroup.com
0:00 Money marketing
1:06 01 Sales terms to know
4:05 02 What is a lead cycle
12:08 03 Three kinds of content to support sales
13:35 04 Inside the CRM
15:40 05 Making the sale
17:02 06 Getting leads