The Ever Changing Brand of Ariana Grande
14.7K views · 2026-08-04
Branding & Logo
This video was filmed Wednesday 29th - 2 days before Petal was released or the now very controversial music video. I think if I had recorded this post petal MV, my thoughts in the values section would have been very different. At this level, with this extremity, there is a huge effect on her brand overall. I can't ignore that.
I even tried to film a clip today to insert into the video, but I wasn't able to articulate my thoughts well enough on the situation, and to me, I'd rather leave it until a time where I am, rather than add to an already very noisy, very nuanced conversation, when I don't think I'm educated enough on the matter (yet) Overall, I want this to be a place (my channel) that feels safe for women, and that's VERY nuanced on all sides. I hope thats ok x
This is behind the brand of Ariana Grande, where we look at the many iconic eras and how Ariana created a brand, before branding was even a thing. We dissect the marketing and roll out of Petal, along with the new visual identity. I give my thoughts on the many changes of Ariana Grande, and we look at Petal thus far.
I hope you enjoy x
Timestamps
00:00 The Marketing of Ariana Grande & Petal
01:08 How Ariana is the popstar blueprint
02:31 The visual marketing of Ariana Grande
12:36 The Disappointing Marketing of Petal
20:39 The evolving brand voice of Ariana Grande
24:09 Ariana Grande's values
27:12 Did you love the marketing of Petal?
#ArianaGrande #Petal
LINKS:
Join my monthly membership for creatives - The Level Up Club - https://www.bykayleigh.co/level-up-club-signup
Free Trial Code: LUCTRYME
Follow me on Instagram!
https://www.instagram.com/bykayleighpodcast
All sound effects & music, using Uppbeat. Use my link here, for a discount: https://share.uppbeat.io/mbx0mba4yuwm
I even tried to film a clip today to insert into the video, but I wasn't able to articulate my thoughts well enough on the situation, and to me, I'd rather leave it until a time where I am, rather than add to an already very noisy, very nuanced conversation, when I don't think I'm educated enough on the matter (yet) Overall, I want this to be a place (my channel) that feels safe for women, and that's VERY nuanced on all sides. I hope thats ok x
This is behind the brand of Ariana Grande, where we look at the many iconic eras and how Ariana created a brand, before branding was even a thing. We dissect the marketing and roll out of Petal, along with the new visual identity. I give my thoughts on the many changes of Ariana Grande, and we look at Petal thus far.
I hope you enjoy x
Timestamps
00:00 The Marketing of Ariana Grande & Petal
01:08 How Ariana is the popstar blueprint
02:31 The visual marketing of Ariana Grande
12:36 The Disappointing Marketing of Petal
20:39 The evolving brand voice of Ariana Grande
24:09 Ariana Grande's values
27:12 Did you love the marketing of Petal?
#ArianaGrande #Petal
LINKS:
Join my monthly membership for creatives - The Level Up Club - https://www.bykayleigh.co/level-up-club-signup
Free Trial Code: LUCTRYME
Follow me on Instagram!
https://www.instagram.com/bykayleighpodcast
All sound effects & music, using Uppbeat. Use my link here, for a discount: https://share.uppbeat.io/mbx0mba4yuwm