Different Kinds of Text – 3 Questions to Start for Choosing the Right Typeface

Before choosing a proper typeface for your website, app or digital product, you have to identify for what kind of text you need it. In this video I’ll give you of a primer on the different sorts of text:

👉 Display text,
👉 Body text and
👉 Functional text.

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📰 Corresponding article with images:
https://bit.ly/37t2wYs

I tell you the three questions I always ask to get started and identify for what sort of text and situations I should optimize for:
1. What is the key application
2. What is the key audience?
3. What limitations are there?

💬 What questions do you ask yourself when picking a font? Happy to hear them in the comments below! 👇

Credits:
Intro music by Florian Kmet: http://kmet.klingt.org


Some sounds taken from https://freesound.org
— “Jackpot Alarm” by Timbre
— “Major 7 Slot Machine” by pierrecartoons1979


Chapters:
0:00 Intro
0:50 There are no bad typefaces
1:54 The three kinds of text
3:05 What’s the key application?
3:32 What’s the key audience?
4:05 What limitations are there?
5:14 Summary
5:31 Outro