Swiss web design: simple, but it works. Here's why

Swiss web design is simple, even abstract. But, it works. Many successful websites and companies use this style. Why? Turns out, there are 3 principles that underlie the seamless user experience of websites that employ Swiss design, aka the International Typographic Style.

In this video, I cover the history and psychology of Swiss web design, highlighting 3 principles related to layout, navigation, and culture. I then analyze websites to figure out why this style works for users, designers, and developers. Crossing seas and lands, Swiss design has made a lasting impact on the world. Here's how.

Sources (videos)
https://www.youtube.com/watch?v=06WMy5jsjIg&t=154s
https://www.youtube.com/watch?v=TgEPXpoayK8&t=338s
https://www.youtube.com/watch?v=PdW63lP-yI8&t=389s

Source (articles)
https://www.sciencedirect.com/science/article/pii/S0020025521006629
https://www.pixeldarts.com/post/swiss-style-web-design-a-comprehensive-guide
https://www.bighuman.com/blog/guide-to-swiss-design-style
https://www.printmag.com/featured/swiss-style-principles-typefaces-designers/

Music
https://www.youtube.com/watch?v=_9Ba4iDlhws

You're busy, I gotchu
0:00 - So many questions
0:51 - What's the history?
1:55 - POV: baby shower
2:24 - Principle 1 - layout
3:31 - Principle 2 - nav
4:58 - Principle 3 - culture
6:04 - Impact on users, designers, and developers
8:29 - Swiss style website examples
9:13 - Impact irl