What are logo and brand guidelines and why do you need them?
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What are logo and brand guidelines and why do you need them?

Rock Your Brand® 4.5万 位订阅者
7386 次观看 · 2017-04-30 品牌与 Logo
What are logo and brand guidelines and why do you need them?

Having logo and/or brand guidelines can help you keep your brand consistent and protect brand assets like your logo from being abused by other designers.

In this video, I'll give you a quick overview of logo and brand guidelines.


Brand guideline links I mention in the video:

Skype - https://download.skype.com/share/blogskin/press/skype_brandbook.pdf

British Airways - https://www.logodesignlove.com/images/guidelines/british-airways-brand-guidelines.pdf

Sony - https://wikileaks.org/sony/docs/01/Market/MP_MARKET/MKT%20Columbia/PORTAL%20SPE/Make.Believe_INTL_SourceFiles_012910/Concepts%20and%20Guidlines%20073109.pdf

Twitter - https://about.twitter.com/content/dam/about-twitter/company/brand-resources/en_us/Twitter_Brand_Guidelines_V2.0.pdf

Fiat - http://www.fcaci.com/x/v10_images/fiat/FIAT_Brand_Book_v2.pdf


Stay Creative!
Col


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