UX Research: How to Avoid Survey Mistakes
9.1K views · 2023-03-04
Interaction & UX
It's time to look at UX Research surveys!
This video discusses the popularity of surveys and the common mistakes that lead to bad surveys. We'll also look at strategies to avoid these mistakes with examples.
This should be of help to anyone who's starting out in UX research, as well as for UX designers and product managers who want to understand what goes into surveys.
0:00 Intro
0:44 Why surveys are so popular
1:54 Surveys: Limitations and risks
3:36 Strategies to avoid survey mistakes
5:36 Survey best practices
#uxresearch #uxr #ux
RESOURCES TO GO DEEPER:
Consumer Demand for Cynical and Negative News Frames - (Attitudinal / Behavioural study) https://cpsa-acsp.ca/papers-2013/Trussler-Soroka.pdf
On Surveys - Erika Hall
https://medium.com/mule-design/on-surveys-5a73dda5e9a0
https://gregg.io/thoughts-and-guidance-about-surveys
https://theweek.com/articles/577882/rising-revolt-against-customer-surveys
https://www.userfocus.co.uk/articles/web-surveys-considered-harmful.html
https://www.nngroup.com/articles/10-survey-challenges/
https://edtechbooks.org/designing_surveys
https://joinlearners.com/talk/your-surveys-dont-have-to-suck-ep-1-purpose-and-samples
https://lup.lub.lu.se/luur/download?func=downloadFile&recordOId=7792773&fileOId=7793183
And Caroline Jarrett's book - Surveys that Work:
(Amazon) https://a.co/d/btxR5lC
(libraries) https://www.worldcat.org/title/1263874781
🔵 ATTRIBUTION 🔵
Clip from the following video:
Creating a survey with SurveyMonkey - https://youtu.be/PnET-g7NTao
🔔 SUBSCRIBE if you want even more content related to user experience!
Disclaimer
My opinions are my own and may not reflect that of my employer
This video discusses the popularity of surveys and the common mistakes that lead to bad surveys. We'll also look at strategies to avoid these mistakes with examples.
This should be of help to anyone who's starting out in UX research, as well as for UX designers and product managers who want to understand what goes into surveys.
0:00 Intro
0:44 Why surveys are so popular
1:54 Surveys: Limitations and risks
3:36 Strategies to avoid survey mistakes
5:36 Survey best practices
#uxresearch #uxr #ux
RESOURCES TO GO DEEPER:
Consumer Demand for Cynical and Negative News Frames - (Attitudinal / Behavioural study) https://cpsa-acsp.ca/papers-2013/Trussler-Soroka.pdf
On Surveys - Erika Hall
https://medium.com/mule-design/on-surveys-5a73dda5e9a0
https://gregg.io/thoughts-and-guidance-about-surveys
https://theweek.com/articles/577882/rising-revolt-against-customer-surveys
https://www.userfocus.co.uk/articles/web-surveys-considered-harmful.html
https://www.nngroup.com/articles/10-survey-challenges/
https://edtechbooks.org/designing_surveys
https://joinlearners.com/talk/your-surveys-dont-have-to-suck-ep-1-purpose-and-samples
https://lup.lub.lu.se/luur/download?func=downloadFile&recordOId=7792773&fileOId=7793183
And Caroline Jarrett's book - Surveys that Work:
(Amazon) https://a.co/d/btxR5lC
(libraries) https://www.worldcat.org/title/1263874781
🔵 ATTRIBUTION 🔵
Clip from the following video:
Creating a survey with SurveyMonkey - https://youtu.be/PnET-g7NTao
🔔 SUBSCRIBE if you want even more content related to user experience!
Disclaimer
My opinions are my own and may not reflect that of my employer