What ACTUALLY Makes People Buy Things (Pricing Psychology Explained)
229.4K views · 2026-04-18
Branding & Logo
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In this video Oren breaks down pricing, customer archetypes and personas as parts of brand strategy and how you can use them in marketing and to better understand what you're buying.
The next community call:
https://www.creativedirector.net/webinar-may
Get the full comms guide: https://www.notion.so/hyper-studios/The-Modern-Comms-Guide-for-Premium-Brands-330e5e9384ee80ae9312d8353e21f81f?source=copy_link
Outer Signal that I mention for personas (this is an affiliate link so we both get a bonus if you use it): https://outersignal.cello.so/0lGRo7gz4pa
Sign up for my weekly brand strategy newsletter: https://hyperstudios.us
Join the next Cut30 short form bootcamp: https://cut30.co
Grow your brand with our agency: https://www.darkroomagency.com/
In this video Oren breaks down pricing, customer archetypes and personas as parts of brand strategy and how you can use them in marketing and to better understand what you're buying.
The next community call:
https://www.creativedirector.net/webinar-may
Get the full comms guide: https://www.notion.so/hyper-studios/The-Modern-Comms-Guide-for-Premium-Brands-330e5e9384ee80ae9312d8353e21f81f?source=copy_link
Outer Signal that I mention for personas (this is an affiliate link so we both get a bonus if you use it): https://outersignal.cello.so/0lGRo7gz4pa
Sign up for my weekly brand strategy newsletter: https://hyperstudios.us
Join the next Cut30 short form bootcamp: https://cut30.co
Grow your brand with our agency: https://www.darkroomagency.com/