My Full Branding Process for a Chocolate Bar
2K views · 2026-10-28
Branding & LogoVisual & Graphic
Welcome to Part 2 of my 7-part series on how to design a custom brand! In this episode, I’m walking you through the process of designing packaging for a chocolate bar brand, from developing the visual direction to creating packaging that feels luxurious, minimal, and modern.
Whether you’re a designer looking to sharpen your branding skills or a business owner curious about what goes into building a custom brand, follow along to see how strategy and design come together to bring a brand to life.
My goal is to help beginner and growing graphic designers build more confidence in their design process, improve their client work, and grow a more sustainable creative business.
// CHAPTERS //
00:00 Tackling Brand Packaging
1:06 Mood Board
3:07 Procreate
4:01 Typography
4:40 Figma Process
6:30 So much more to the creative business
// START HERE //
JOIN THE ROADMAP WAITLIST
For designers who want to build a more strategic, premium, and sustainable design business. Plus 1:1 coaching with me available throughout the year:
https://mwdc.myflodesk.com/roadmapwaitlist
JOIN MY PATREON COMMUNITY
Get exclusive tutorials, templates, behind-the-scenes content, and deeper support for your design business:
https://www.patreon.com/c/curatedcollectiveco
---------------------------------------
// FREE RESOURCES //
BRAND DESIGN PROCESS GUIDE
See the phases I use to structure premium brand identity projects:
https://mwdc.myflodesk.com/brand-process-guide
WEB DESIGN PROCESS GUIDE
The phases I use in my website design process guide!
https://mwdc.myflodesk.com/pfl2lqfwpl
FREE LOGO DESIGN QUESTIONNAIRE
Use this to ask better questions before starting a logo or brand project:
https://view.flodesk.com/pages/63edbe7c8e06d4dae949448a
---------------------------------------
// MINI COURSES //
LOGO DESIGN: SIMPLIFIED
Learn how to create stronger, more intentional logo designs with a clear process:
https://courses.curatedcollectiveco.com/courses/logo-design-simplified
---------------------------------------
// WHERE TO FIND ME //
Instagram:
https://www.instagram.com/meganweeksdesign/
TikTok:
https://www.tiktok.com/@meganweeksdesignco
Pinterest:
https://www.pinterest.com/meganweeksdesignco/
Online portfolio and inquire to work with me:
https://meganweeksdesignco.com/
Collaboration or business inquiries:
meganweeks.me
support@meganweeksdesignco.com
---------------------------------------
// TOOLS I USE //
Flodesk, email marketing:
https://app.flodesk.com/sign-up?ref=80647W
Dubsado, project management:
https://www.dubsado.com/?c=meganweeks
SiteGround, WordPress hosting:
https://www.siteground.com/go/meganwdesignco
---------------------------------------
Some links may be affiliate links, which means I may earn a commission if you purchase through them. Thank you so much for supporting my channel.
#graphicdesign #branddesigner #packagedesign
Whether you’re a designer looking to sharpen your branding skills or a business owner curious about what goes into building a custom brand, follow along to see how strategy and design come together to bring a brand to life.
My goal is to help beginner and growing graphic designers build more confidence in their design process, improve their client work, and grow a more sustainable creative business.
// CHAPTERS //
00:00 Tackling Brand Packaging
1:06 Mood Board
3:07 Procreate
4:01 Typography
4:40 Figma Process
6:30 So much more to the creative business
// START HERE //
JOIN THE ROADMAP WAITLIST
For designers who want to build a more strategic, premium, and sustainable design business. Plus 1:1 coaching with me available throughout the year:
https://mwdc.myflodesk.com/roadmapwaitlist
JOIN MY PATREON COMMUNITY
Get exclusive tutorials, templates, behind-the-scenes content, and deeper support for your design business:
https://www.patreon.com/c/curatedcollectiveco
---------------------------------------
// FREE RESOURCES //
BRAND DESIGN PROCESS GUIDE
See the phases I use to structure premium brand identity projects:
https://mwdc.myflodesk.com/brand-process-guide
WEB DESIGN PROCESS GUIDE
The phases I use in my website design process guide!
https://mwdc.myflodesk.com/pfl2lqfwpl
FREE LOGO DESIGN QUESTIONNAIRE
Use this to ask better questions before starting a logo or brand project:
https://view.flodesk.com/pages/63edbe7c8e06d4dae949448a
---------------------------------------
// MINI COURSES //
LOGO DESIGN: SIMPLIFIED
Learn how to create stronger, more intentional logo designs with a clear process:
https://courses.curatedcollectiveco.com/courses/logo-design-simplified
---------------------------------------
// WHERE TO FIND ME //
Instagram:
https://www.instagram.com/meganweeksdesign/
TikTok:
https://www.tiktok.com/@meganweeksdesignco
Pinterest:
https://www.pinterest.com/meganweeksdesignco/
Online portfolio and inquire to work with me:
https://meganweeksdesignco.com/
Collaboration or business inquiries:
meganweeks.me
support@meganweeksdesignco.com
---------------------------------------
// TOOLS I USE //
Flodesk, email marketing:
https://app.flodesk.com/sign-up?ref=80647W
Dubsado, project management:
https://www.dubsado.com/?c=meganweeks
SiteGround, WordPress hosting:
https://www.siteground.com/go/meganwdesignco
---------------------------------------
Some links may be affiliate links, which means I may earn a commission if you purchase through them. Thank you so much for supporting my channel.
#graphicdesign #branddesigner #packagedesign