Logo Design Process - The Rock Your Brand Weekly Live Stream Replay 🤘
1.6K views · 2021-03-26
Branding & Logo
Hey folks,
On this Livestream we take a look at my logo design process and I answer questions from those that were in attendance.
0:00 Starting Soon Screen
1:13 Intro
4:03 The Design Brief
13:05 Project Research
19:40 Sketching
25:00 Choosing a logo concept
27:30 Refining the logo mark
31:20 Choosing a font
35:23 Pairing the logomark and the logotype
37:56 Optical balance for white on black
40:20 The client's first thoughts
43:00 The client wants a change (plus some Q&A)
54:55 The client gives more direction
56:21 Adjusting the logo mark concept
58:20 Choosing a new font
58:55 Fontbase overview
1:01:40 Customising the font
1:02:45 Optical balancing
1:04:03 Colour choice
1:07:44 Using mockups to sell the logo design
1:13:15 Logo Package Express overview
1:16:07 Creating logo guidelines
1:17:55 Logo copyright transfer
1:21:07 Kind words from the client
1:23:05 Q&A (logo pricing, finding clients, and more)
1:55:06 End of Livestream
Apps mentioned in the stream:
Fontbase: https://fontba.se/
Logo Package Express: https://pixels.ink/LPE20 (get a $20 discount with this link)
Stay Creative!
Col
-----------------------------
Do you like and find my content useful?
You can thank me by buying me a coffee (or a beer!) at this link: https://www.buymeacoffee.com/pixelscol
-----------------------------
ROCK YOUR BRAND MONTHLY
Join hundreds of other brand rockers who are already getting free brand and design advice delivered to their email inboxes on the first Monday of every month.
By joining you'll get awesome brand strategy techniques and guidance, reviews of brand-related books, apps, software, and productivity tips to help help you to rock your brand?
SIGN UP AT https://rockyourbrand.co.uk
-------------------------------
You can also find me on these platforms:
Website: https://pixelsink.com
Twitter: https://twitter.com/pixelscol
Instagram: https://www.instagram.com/pixelscol
-------------------------------
If you are growing your own YouTube channel, then these tools will help you to do that. I use them for each and every video I create.
TUBEBUDDY:
https://www.tubebuddy.com/pixelsink
MORNINGFAME:
https://morningfa.me/invite/pixelsink
----------------------------
MY GEAR
Interested in seeing what video gear I use to create my videos or what books I'd recommend on design and branding?
Check out my KIT page to see it all: https://pixels.ink/gear
----------------------------
Video outro music from https://www.bensound.com
On this Livestream we take a look at my logo design process and I answer questions from those that were in attendance.
0:00 Starting Soon Screen
1:13 Intro
4:03 The Design Brief
13:05 Project Research
19:40 Sketching
25:00 Choosing a logo concept
27:30 Refining the logo mark
31:20 Choosing a font
35:23 Pairing the logomark and the logotype
37:56 Optical balance for white on black
40:20 The client's first thoughts
43:00 The client wants a change (plus some Q&A)
54:55 The client gives more direction
56:21 Adjusting the logo mark concept
58:20 Choosing a new font
58:55 Fontbase overview
1:01:40 Customising the font
1:02:45 Optical balancing
1:04:03 Colour choice
1:07:44 Using mockups to sell the logo design
1:13:15 Logo Package Express overview
1:16:07 Creating logo guidelines
1:17:55 Logo copyright transfer
1:21:07 Kind words from the client
1:23:05 Q&A (logo pricing, finding clients, and more)
1:55:06 End of Livestream
Apps mentioned in the stream:
Fontbase: https://fontba.se/
Logo Package Express: https://pixels.ink/LPE20 (get a $20 discount with this link)
Stay Creative!
Col
-----------------------------
Do you like and find my content useful?
You can thank me by buying me a coffee (or a beer!) at this link: https://www.buymeacoffee.com/pixelscol
-----------------------------
ROCK YOUR BRAND MONTHLY
Join hundreds of other brand rockers who are already getting free brand and design advice delivered to their email inboxes on the first Monday of every month.
By joining you'll get awesome brand strategy techniques and guidance, reviews of brand-related books, apps, software, and productivity tips to help help you to rock your brand?
SIGN UP AT https://rockyourbrand.co.uk
-------------------------------
You can also find me on these platforms:
Website: https://pixelsink.com
Twitter: https://twitter.com/pixelscol
Instagram: https://www.instagram.com/pixelscol
-------------------------------
If you are growing your own YouTube channel, then these tools will help you to do that. I use them for each and every video I create.
TUBEBUDDY:
https://www.tubebuddy.com/pixelsink
MORNINGFAME:
https://morningfa.me/invite/pixelsink
----------------------------
MY GEAR
Interested in seeing what video gear I use to create my videos or what books I'd recommend on design and branding?
Check out my KIT page to see it all: https://pixels.ink/gear
----------------------------
Video outro music from https://www.bensound.com