How Professional Designers Test Logos 💥

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We’ve all been there.
A logo looks great on the artboard… then you put it into the real world and something feels off.

In this video, I’ll walk you through 5 simple but powerful tests I use to make sure a logo works in every situation, from scalability and legibility to real-world usage and legal checks.

You’ll learn:

How to spot balance issues using the blur test

Why flipping a logo reveals mistakes you’ll otherwise miss

How to properly test a logo at different sizes

Why inverting a logo can change how it’s perceived

How to check for copyright and trademark conflicts

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If you would like me to design your logo and company branding, please check out my website for more information! https://www.willpaterson.design