Designing a Spooky Poster with Katelyn Wong
20.6K views · 2026-10-14
Visual & GraphicBranding & Logo
Join graphic designer Katelyn Wong as she creates a fun, spooky poster inspired by her favorite season, fall! Follow along as she takes you through her creative process, from brainstorming and sketching ideas to vectorizing, refining, and bringing the final design to life in Adobe Illustrator.
Try the October Creative Brief Challenge: https://adobe.ly/spookyville
Get started with Firefly Boards: https://adobe.ly/45J8Idr
Join the Adobe Live Discord: https://discord.gg/p48UBK3nX2
Katelyn Wong is a multidisciplinary graphic designer specializing in digital advertising, branding, motion design, and illustration. She currently works as a graphic designer for The Brand Amp and loves coffee, the beach, and thrifting: https://www.instagram.com/katelynwongdesign | https://www.behance.net/katelynwong5 | https://www.katelynwongdesign.com
Emily Poulin is a graphic designer specializing in direct-to-consumer goods, with expertise in packaging, branding, and beyond: https://www.instagram.com/emilieepoulin | https://www.behance.net/emilypoulin | https://www.emilypoulin.com
Subscribe to the Adobe Live YT Channel: https://bit.ly/adobeliveyoutube
Try out Adobe Express NOW: https://adobe.ly/tryAdobeExpress
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Music by Chillhop Music: https://chillhop.ffm.to/creatorcred
00:00 Start
00:53 Intro and Katelyn’s portfolio
02:57 October creative brief
07:56 Moodboard for location
10:56 Color palette
13:07 Keywords and fonts
16:44 Sketches
19:14 Final poster walkthrough
22:29 Capstone project, how Katelyn builds the trees and landscape details
30:44 Choosing where to add details and where to keep it simple
31:32 Adding texture and shading to the buildings with opacity masks
40:35 Creating pumpkins
44:34 Separating illustration into foreground, midground, background
47:03 Adding leaves
49:33 Creating the border
Try the October Creative Brief Challenge: https://adobe.ly/spookyville
Get started with Firefly Boards: https://adobe.ly/45J8Idr
Join the Adobe Live Discord: https://discord.gg/p48UBK3nX2
Katelyn Wong is a multidisciplinary graphic designer specializing in digital advertising, branding, motion design, and illustration. She currently works as a graphic designer for The Brand Amp and loves coffee, the beach, and thrifting: https://www.instagram.com/katelynwongdesign | https://www.behance.net/katelynwong5 | https://www.katelynwongdesign.com
Emily Poulin is a graphic designer specializing in direct-to-consumer goods, with expertise in packaging, branding, and beyond: https://www.instagram.com/emilieepoulin | https://www.behance.net/emilypoulin | https://www.emilypoulin.com
Subscribe to the Adobe Live YT Channel: https://bit.ly/adobeliveyoutube
Try out Adobe Express NOW: https://adobe.ly/tryAdobeExpress
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Music by Chillhop Music: https://chillhop.ffm.to/creatorcred
00:00 Start
00:53 Intro and Katelyn’s portfolio
02:57 October creative brief
07:56 Moodboard for location
10:56 Color palette
13:07 Keywords and fonts
16:44 Sketches
19:14 Final poster walkthrough
22:29 Capstone project, how Katelyn builds the trees and landscape details
30:44 Choosing where to add details and where to keep it simple
31:32 Adding texture and shading to the buildings with opacity masks
40:35 Creating pumpkins
44:34 Separating illustration into foreground, midground, background
47:03 Adding leaves
49:33 Creating the border