I THINK I Fixed Someone's Logo Animation | After Effects

In this video I take this Reddit logo animation I saw the other day:

https://www.reddit.com/r/AfterEffects/comments/1nljvr9/how_does_my_2d_logo_an%C4%B1mat%C4%B1on_look_like/

and, instead of just leaving feedback, I jumped in After Effects and ended up working on the notes myself.

We’ll look at factors that apply to almost any logo animation — ideal length, checking brand guidelines, awareness of animation principles, and ensuring the movement feels consistent with the design.

This isn’t a step-by-step tutorial, but it should give you ideas for how to approach your own logo animations, whether you’re revising an existing design or starting from scratch.

You can also view the full 11 hour workflow here:
► Reddit Logo Animation | After Effects Animation Workflow: https://youtu.be/GiELZVQJNks
Free project file is linked below if you’d like to dig into it yourself.

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*FREE RESOURCES:*

► Download the FREE After Effects project file: https://thevideoshop.gumroad.com/l/qyscu

► Explore more free project files from my Gumroad: https://gumroad.com/thevideoshop

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*CHAPTERS:*

00:00:00 - Intro & Original Animation
00:00:44 - First Impressions & Feedback
00:01:57 - Brand Guidelines
00:02:34 - Adjusting the Lockup
00:02:52 - After Effects Project
00:03:10 - Squash and Stretch
00:03:48 - Importing Artwork
00:04:33 - Overshoot
00:05:06 - Faux Perspective on Face
00:06:06 - Speech Bubble Exploration
00:06:22 - Highlight Elements
00:07:02 - Text Animator Layers
00:07:45 - Animating the Reddit Text

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*CONNECTED CHANNELS:*

► The Video Shop Long Play: https://www.youtube.com/channel/UCCWaiSIYnSwxIXmb7MBczaw

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► Find me online: https://linktr.ee/TheVideoShop

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