24 Hours with Special Offer Founder & Art Director, Brent David Freaney I Day in the Life

Welcome to Day in the Life, the series where we follow a creative in their home city as they take us through their typical day and design process.

We spent 24 hours in New York City with Brent David Freaney, founder of Special Offer, the studio behind the design and art direction for Charli xcx’s BRAT, Madonna’s Confessions II, and Rosalía’s LUX.

From his home to his commute to the studio, Brent shares the everyday details that catch his eye and shape his process. Storefront signs, truck lettering, even a restaurant doily: all references for what comes next.

Read more about Brent's inspiration & process: https://figma.bot/shortcut-brent-david-freaney

00:00 – Day in the Life with Brent David Freaney
01:38 – New York City Providing Daily Inspiration
03:32 – Inside the Special Offer Studio
04:34 – Collaboration & Album Design Process (Rosalía, Charli xcx)
05:55 – Designing Madonna's Confessions II in Figma
07:00 – Self Reflection on his Design Career
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