The Branding of Hailey & Justin Bieber
3.2万 次观看 · 2026-04-13
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In this video Oren breaks down the art direction, creative direction, personal brand and consumer brand strategies of Hailey and Justin Bieber, and their brands Rhode and Skylrk. Fresh off Coachella, where their marketing in and around the show was a masterclass in modern media and collaboration.
Sign up for my weekly brand strategy newsletter: hyperstudios.us
Shop My Brand: https://valuablestudios.com/
Join the next Cut30 short form bootcamp: cut30.co
About Me: https://orenjohn.com/
For Brand Partnerships: oren@delucamediagroup.com
In this video Oren breaks down the art direction, creative direction, personal brand and consumer brand strategies of Hailey and Justin Bieber, and their brands Rhode and Skylrk. Fresh off Coachella, where their marketing in and around the show was a masterclass in modern media and collaboration.
Sign up for my weekly brand strategy newsletter: hyperstudios.us
Shop My Brand: https://valuablestudios.com/
Join the next Cut30 short form bootcamp: cut30.co
About Me: https://orenjohn.com/
For Brand Partnerships: oren@delucamediagroup.com