the step by step rebrand that SAVED iShowSpeed

Free Slide Deck: https://hellaroy.kit.com/97daa91c5a

It was barely 4 years ago that Speed was spread on numerous headlines with the latest controversy or hit piece. Now in 2025, he's a international superstar, the biggest streamer in the world and an undeniable personal brand.


In this video, I break down the exact steps Speed used to turn his public perception from villain to hero.

––– Chapters –––

[00:00] intro

[01:31] overview

[01:51] humble beginnings

[03:10] presentation link

[03:21] its old

[03:46] first controversy

[04:41] riot games

[05:48] controversies multiply

[06:26] more bans and accusations

[07:00] donezo washington

[07:46] non apology playbook

[09:21] best ban ever

[11:03] his team

[11:31] unexpected pivot

[12:02] timeline

[13:15] meeting his hero

[13:58] content transformation

[15:58] setup evolved

[17:00] U.S tour

[18:10] recognition

[18:55] autheccitee

[20:00] some lessons

[20:46] brand archetype

#speed #ishowspeed #marketing #personalbranding #rebrand