Golden Wolf Co-Founder: AI Is Changing What Artists Get Paid For | SOM Podcast
1万 次观看 · 2026-10-21
动效设计
Joey sits down with Golden Wolf co-founder Ingi Erlingsson to explore how AI is reshaping animation, motion design, and the business of running a creative studio.
Ingi shares his journey from building Golden Wolf to launching SYSTMS, an applied AI studio that combines artistic craft with custom tools and workflows. They dig into creative control, the ethics of AI training, and what these changes mean for artists’ livelihoods. At its core, the conversation asks: as execution gets faster and cheaper, does an artist’s value shift toward taste, storytelling, and creative intent?
Want more insightful industry interviews? Check out our full episode list! https://www.youtube.com/playlist?list=PLunnePbpOeTSHkz5JpvxH5MEzw8-Azxki
👉️ Follow Ingi Erlingsson:
Website: https://www.systms.ai/
Instagram: https://www.instagram.com/ingi.ai/
Twitter: https://x.com/ingi_erlingsson?lang=en
Linked In: https://www.linkedin.com/in/ingi-erlingsson-6755382b
📌 IN THIS VIDEO
0:00 Intro
0:32 Career Origins
4:23 Golden Wolf's Rise
9:25 Industry Shifts and Sale
13:48 Studio Acquisition Trend
16:58 AI and Attention Economy
19:50 First AI Encounters
23:52 AI as Creative Craft
29:13 Directing AI Like a Team
32:09 AI Fear and Complexity
39:23 AI as Amplifier
46:09 ComfyUI Workflow Explained
53:47 Can Clients Replace Artists
1:00:46 AI Training Ethics
1:10:50 Who Benefits From AI
1:19:25 Advice for Creatives
1:25:19 Introducing Systems
1:33:11 Agentic Pipelines in Practice
1:45:45 Future of the Industry
1:51:43 Outro
📂 RESOURCES
Want to learn more about AI in Motion Design? Check out our new AI Foundations for Motion course: https://schoolofmotion.com/courses/ai-foundations-for-motion
━━━━━━━━━━━━━━━━━━━━
🎓 LEVEL UP WITH SCHOOL OF MOTION
School of Motion is an online school for motion design, animation, design, 3D and creative careers. We teach the principles behind great work, not just software tricks.
▶ All-Access: every course and workshop, plus critique from working professionals and a global community
https://schoolofmotion.com
▶ Course library: https://schoolofmotion.com/courses
▶ Free courses, guides and downloads: https://schoolofmotion.com/free
▶ Training for studios and teams: https://schoolofmotion.com/training-for-teams
━━━━━━━━━━━━━━━━━━━━
🔗 FOLLOW US
Instagram: https://www.instagram.com/schoolofmotion
X / Twitter: https://x.com/SchoolOfMotion
LinkedIn: https://www.linkedin.com/school/school-of-motion
Facebook: https://www.facebook.com/schoolofmotion
Subscribe to our channel for the latest motion design news, tutorials, breakdowns and artist interviews!
Ingi shares his journey from building Golden Wolf to launching SYSTMS, an applied AI studio that combines artistic craft with custom tools and workflows. They dig into creative control, the ethics of AI training, and what these changes mean for artists’ livelihoods. At its core, the conversation asks: as execution gets faster and cheaper, does an artist’s value shift toward taste, storytelling, and creative intent?
Want more insightful industry interviews? Check out our full episode list! https://www.youtube.com/playlist?list=PLunnePbpOeTSHkz5JpvxH5MEzw8-Azxki
👉️ Follow Ingi Erlingsson:
Website: https://www.systms.ai/
Instagram: https://www.instagram.com/ingi.ai/
Twitter: https://x.com/ingi_erlingsson?lang=en
Linked In: https://www.linkedin.com/in/ingi-erlingsson-6755382b
📌 IN THIS VIDEO
0:00 Intro
0:32 Career Origins
4:23 Golden Wolf's Rise
9:25 Industry Shifts and Sale
13:48 Studio Acquisition Trend
16:58 AI and Attention Economy
19:50 First AI Encounters
23:52 AI as Creative Craft
29:13 Directing AI Like a Team
32:09 AI Fear and Complexity
39:23 AI as Amplifier
46:09 ComfyUI Workflow Explained
53:47 Can Clients Replace Artists
1:00:46 AI Training Ethics
1:10:50 Who Benefits From AI
1:19:25 Advice for Creatives
1:25:19 Introducing Systems
1:33:11 Agentic Pipelines in Practice
1:45:45 Future of the Industry
1:51:43 Outro
📂 RESOURCES
Want to learn more about AI in Motion Design? Check out our new AI Foundations for Motion course: https://schoolofmotion.com/courses/ai-foundations-for-motion
━━━━━━━━━━━━━━━━━━━━
🎓 LEVEL UP WITH SCHOOL OF MOTION
School of Motion is an online school for motion design, animation, design, 3D and creative careers. We teach the principles behind great work, not just software tricks.
▶ All-Access: every course and workshop, plus critique from working professionals and a global community
https://schoolofmotion.com
▶ Course library: https://schoolofmotion.com/courses
▶ Free courses, guides and downloads: https://schoolofmotion.com/free
▶ Training for studios and teams: https://schoolofmotion.com/training-for-teams
━━━━━━━━━━━━━━━━━━━━
🔗 FOLLOW US
Instagram: https://www.instagram.com/schoolofmotion
X / Twitter: https://x.com/SchoolOfMotion
LinkedIn: https://www.linkedin.com/school/school-of-motion
Facebook: https://www.facebook.com/schoolofmotion
Subscribe to our channel for the latest motion design news, tutorials, breakdowns and artist interviews!