What working in marketing is ACTUALLY like in 2026

Learn more about Lovable: https://link.lovable.dev/QwxjLNR

In this video Oren and guest creative strategist Drew Barrett go through marketing tactics working right now, from street interviews and UGC to collabs and experientiall
About Drew: https://www.instagram.com/drewbarrettt/

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00:00 Intro
00:52 Street interviews
04:05 Why brands are opening coffee shops
06:08 Social shows
10:28 Employee-generated content
13:11 Internal tools for marketing teams
14:42 Trybe and UGC ads
18:25 TikTok Live shopping
19:50 Creators signing long-term deals
23:17 Scaling content production
25:13 “Dark marketing”
27:17 Astra: editing videos
28:40 Creator clothing brands
29:49 Larry June × Adidas
32:03 Apple’s iPhone rollout
34:06 Cadence: athlete partnerships
37:39 Becoming a creator and a strategist