Spacing & Kerning of an All Caps Logotype – Typographic Review
1.4K views · 2021-08-03
TypographyBranding & Logo
🎬 My video on spacing all caps letters:
https://youtu.be/Jciowbs53eU
💌 Pimp my Type Newsletter with weekly font recommendations:
https://pimpmytype.com/newsletter
☑️ Submit your web design or app design for typographic review:
https://pimpmytype.com/review
📰 Corresponding article with images:
https://pimpmytype.com/review-all-caps-logotype
After watching my video on spacing all caps letters, Immanuel sent in a logotype for typographic review. In this video I comment on his already decent spacing, reset it and show you how I would approach it using Adobe Illustrator. Immanuel already did a quite good job, but I’d set it a bit tighter. Maybe it might be better to set this long word in mixed case, since it really needs a lot of space in all caps. I only mention this briefly in the video, so I point it out here.
Chapters:
0:00 Intro
0:45 Analysis
1:30 Starting from scratch
4:34 Comparison
5:39 Outro
https://youtu.be/Jciowbs53eU
💌 Pimp my Type Newsletter with weekly font recommendations:
https://pimpmytype.com/newsletter
☑️ Submit your web design or app design for typographic review:
https://pimpmytype.com/review
📰 Corresponding article with images:
https://pimpmytype.com/review-all-caps-logotype
After watching my video on spacing all caps letters, Immanuel sent in a logotype for typographic review. In this video I comment on his already decent spacing, reset it and show you how I would approach it using Adobe Illustrator. Immanuel already did a quite good job, but I’d set it a bit tighter. Maybe it might be better to set this long word in mixed case, since it really needs a lot of space in all caps. I only mention this briefly in the video, so I point it out here.
Chapters:
0:00 Intro
0:45 Analysis
1:30 Starting from scratch
4:34 Comparison
5:39 Outro