What is brand architecture?

What is brand architecture?

When it comes to brands that have multiple sub-brands for products and services, you need to have a method of organising them to avoid confusion. This is where brand architecture comes in to play.

In this video, I will show you the 3 most common types of brand architecture - Branded House, House of Brands and Endorsed Brands (Hybrid brand).

Stay Creative!
Col

#brandarchitecture #houseofbrands #brandedhouse #endorsedbrands
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