Why European Designers Should Stop Copying Silicon Valley's Product Playbook
3.2万 次观看 · 2026-10-26
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Nicole Michaelis, Design Director at Pleo, on a question she thinks European designers should stop asking, and what to build the design process around instead.
83% of venture capital in Q1 went to US companies. The obvious conclusion is to look at what those companies are doing. She made that call herself at Pleo, and churn went up.
What followed was a survey result she did not expect, 185 comments that were not about what she thought they were about, and a different argument for where the advantage actually sits when you design across 27 legal systems and 24 languages.
For design leaders, content designers, product designers and anyone building in Europe or selling into it.
ABOUT THE SPEAKER
Nicole Michaelis is Design Director at Pleo, the Danish expense management platform, where she leads design for agentic products. Her background is in content design.
Talk page: https://www.hatchconference.com/agenda/the-future-of-design-is-local
ABOUT HATCH CONFERENCE
Hatch is the premier conference for experienced designers and UXers in Europe. 600+ designers gathered at Silent Green in Berlin from 16 to 18 September 2026. The 2027 edition takes place 15 to 17 September at Tempelhof Airport. Attendance is by invitation.
Apply for an invite: https://hatchconference.com/invite?utm_source=youtube&utm_campaign=hatch2027
#DesignLeadership #Localization #ProductDesign
83% of venture capital in Q1 went to US companies. The obvious conclusion is to look at what those companies are doing. She made that call herself at Pleo, and churn went up.
What followed was a survey result she did not expect, 185 comments that were not about what she thought they were about, and a different argument for where the advantage actually sits when you design across 27 legal systems and 24 languages.
For design leaders, content designers, product designers and anyone building in Europe or selling into it.
ABOUT THE SPEAKER
Nicole Michaelis is Design Director at Pleo, the Danish expense management platform, where she leads design for agentic products. Her background is in content design.
Talk page: https://www.hatchconference.com/agenda/the-future-of-design-is-local
ABOUT HATCH CONFERENCE
Hatch is the premier conference for experienced designers and UXers in Europe. 600+ designers gathered at Silent Green in Berlin from 16 to 18 September 2026. The 2027 edition takes place 15 to 17 September at Tempelhof Airport. Attendance is by invitation.
Apply for an invite: https://hatchconference.com/invite?utm_source=youtube&utm_campaign=hatch2027
#DesignLeadership #Localization #ProductDesign