Designing Intelligence: Behind the Scenes of OpenAI’s Brand Identity Refresh
4403 次观看 · 2025-09-03
品牌与 Logo
When OpenAI set out to refresh its brand, the challenge wasn’t just aesthetic — it was existential after 2 years of rapid growth. How do you design a visual identity for a company at the forefront of artificial intelligence? One that felt both cutting edge and grounded, tech-first, but humane, visionary yet accessible?
In this session, OpenAI’s Shannon Jager, and Studio Dumbar’s Head of Creative, Liza Enebeis take you inside the creative partnership that brought the new brand to life. They will discuss how the collaboration unfolded, why certain choices were made, and how motion, typography, and systems thinking helped shape a brand that reflects the intelligence and brand it represents — always learning, always evolving.
D&AD - Celebrating, inspiring, and nurturing creative excellence since 1962.
www.dandad.org/
Instagram: https://www.instagram.com/D_and_AD/
Twitter: https://twitter.com/dandad
Facebook: https://www.facebook.com/DandADuk
LinkedIn: https://www.linkedin.com/company/d&ad
Pinterest: https://www.pinterest.co.uk/dandad/
In this session, OpenAI’s Shannon Jager, and Studio Dumbar’s Head of Creative, Liza Enebeis take you inside the creative partnership that brought the new brand to life. They will discuss how the collaboration unfolded, why certain choices were made, and how motion, typography, and systems thinking helped shape a brand that reflects the intelligence and brand it represents — always learning, always evolving.
D&AD - Celebrating, inspiring, and nurturing creative excellence since 1962.
www.dandad.org/
Instagram: https://www.instagram.com/D_and_AD/
Twitter: https://twitter.com/dandad
Facebook: https://www.facebook.com/DandADuk
LinkedIn: https://www.linkedin.com/company/d&ad
Pinterest: https://www.pinterest.co.uk/dandad/