The 'Must Haves' For Brand Guidelines
9857 次观看 · 2024-07-30
品牌与 Logo
Hey Team,
In today’s video, we’re diving into the must-haves for brand guidelines. Let's go!
*Join me as I dive into:*
1. What is a Brand Guideline?: A document that helps with internal and external communication, brand clarity, and consistent execution.
2. Depth and Contents: Tailor your brand guidelines based on the client's needs and deliverables. There's no one-size-fits-all approach.
3. Essential Elements:
• Brand Overview: Include the brand’s story, mission, vision, purpose, positioning, and personality.
• Logo Usage: Detail logo variations, safe zones, and how to use and not use the logo.
• Typography: Provide type pairings for headers, copy, and display fonts.
• Colour Options: Include hex codes, Pantones, CMYK values, and RGB codes.
• Associated Imagery: Define the photography style and any illustrative assets.
• Communication Style: Offer examples of tone of voice and messaging.
• Application Templates: Provide templates for social media, web pages, posters, and presentation decks.
*What You’ll Learn:*
• The importance of brand guidelines for consistency and clarity
• How to tailor guidelines to fit different client needs
• The essential elements to include in your brand guidelines
*Featured Tools and Courses:*
1. Grab the FREE MBJ font collection: https://themadebyjames.com/mbj-font
2. Need help presenting your client's work? Check out our tool 'The Brand Style Guide Pack': https://themadebyjames.com/the-tools/the-brand-style-guide-pack
3. Looking to get better at logo design? Check out the Logo Legends Course: https://themadebyjames.com/logo-legends-course
*Timestamps:*
00:00 - Intro
00:07 - What is a Brand Guideline?
01:38 - Not all Guidelines are Built the Same
03:20 - Tailor For Your Client
05:52 - Essentials to Include
06:37 - Brief Brand Overview
07:51 - The Logo
08:28 - Typography
09:52 - Colour
10:47 - Associated Imagery
11:19 - Communication Style
11:40 - Application Templates
12:45 - Random Smile Sizzle
13:05 - Final Insight
14:05 - Outro
Do you have questions or thoughts? Drop them in the comments or email me at team@themadebyjames.com.
Don't forget to sign up for my newsletter for weekly tips on design, creativity, and business: https://themadebyjames.com/newsletter
Hope you enjoy it.
MBJ
*Follow me:*
Website - https://themadebyjames.com/ Instagram - https://www.instagram.com/made.by.james LinkedIn - https://www.linkedin.com/in/james-martin-3b594698/
*If you make a purchase through any of our affiliate links, we receive a small commission at no additional cost to you. This supports our mission to deliver quality education to you. Thank you for your support.
#logodesigner #designeducation #graphicdesign #graphicdesigner #graphicdesigners #graphicdesigndaily #branddevelopment #branddesign #design #designer #visualidentity #brandidentity
In today’s video, we’re diving into the must-haves for brand guidelines. Let's go!
*Join me as I dive into:*
1. What is a Brand Guideline?: A document that helps with internal and external communication, brand clarity, and consistent execution.
2. Depth and Contents: Tailor your brand guidelines based on the client's needs and deliverables. There's no one-size-fits-all approach.
3. Essential Elements:
• Brand Overview: Include the brand’s story, mission, vision, purpose, positioning, and personality.
• Logo Usage: Detail logo variations, safe zones, and how to use and not use the logo.
• Typography: Provide type pairings for headers, copy, and display fonts.
• Colour Options: Include hex codes, Pantones, CMYK values, and RGB codes.
• Associated Imagery: Define the photography style and any illustrative assets.
• Communication Style: Offer examples of tone of voice and messaging.
• Application Templates: Provide templates for social media, web pages, posters, and presentation decks.
*What You’ll Learn:*
• The importance of brand guidelines for consistency and clarity
• How to tailor guidelines to fit different client needs
• The essential elements to include in your brand guidelines
*Featured Tools and Courses:*
1. Grab the FREE MBJ font collection: https://themadebyjames.com/mbj-font
2. Need help presenting your client's work? Check out our tool 'The Brand Style Guide Pack': https://themadebyjames.com/the-tools/the-brand-style-guide-pack
3. Looking to get better at logo design? Check out the Logo Legends Course: https://themadebyjames.com/logo-legends-course
*Timestamps:*
00:00 - Intro
00:07 - What is a Brand Guideline?
01:38 - Not all Guidelines are Built the Same
03:20 - Tailor For Your Client
05:52 - Essentials to Include
06:37 - Brief Brand Overview
07:51 - The Logo
08:28 - Typography
09:52 - Colour
10:47 - Associated Imagery
11:19 - Communication Style
11:40 - Application Templates
12:45 - Random Smile Sizzle
13:05 - Final Insight
14:05 - Outro
Do you have questions or thoughts? Drop them in the comments or email me at team@themadebyjames.com.
Don't forget to sign up for my newsletter for weekly tips on design, creativity, and business: https://themadebyjames.com/newsletter
Hope you enjoy it.
MBJ
*Follow me:*
Website - https://themadebyjames.com/ Instagram - https://www.instagram.com/made.by.james LinkedIn - https://www.linkedin.com/in/james-martin-3b594698/
*If you make a purchase through any of our affiliate links, we receive a small commission at no additional cost to you. This supports our mission to deliver quality education to you. Thank you for your support.
#logodesigner #designeducation #graphicdesign #graphicdesigner #graphicdesigners #graphicdesigndaily #branddevelopment #branddesign #design #designer #visualidentity #brandidentity