The iPhone Duo Tricks Your Brain
Why is the iPhone Duo so satisfying to watch as it opens? Two separate screens seem to become one continuous space.
It's the kind of Apple design I've been missing.
I trace that feeling back to Bas Ording's work on the original iPhone: why an early scrolling prototype felt frozen at the end of a list, and how the rubber-band effect made it feel right.
This is what I call anthropological design: making a new interaction feel familiar by drawing on what we already know from the physical world. From the iPhone Duo's unfolding animation to the way designers test their own work, this video is about finding the point where an interface just feels right.
WATCH NEXT
The story of redesigning my app, Fixer:
https://www.youtube.com/watch?v=MZvFRYMuMmw
CHAPTERS
0:00 Why the iPhone Duo Is So Satisfying to Watch
0:46 More Than a Smooth Animation
1:12 The Scrolling That Felt Broken
2:06 The Rubber-Band Solution
2:36 What Makes an Interface Feel Natural
3:55 Two Screens, One Space
5:05 What Still Needs Testing
5:32 Why Data Isn't Enough
6:22 Designing for a Feeling
SOURCES & FURTHER READING
Apple — iPhone Duo:
https://www.apple.com/iphone-duo/
Apple Developer — Design for iPhone Duo:
https://developer.apple.com/videos/play/tech-talks/111466/
Bas Ording — Computer History Museum oral history, p. 26 (rubber-band scrolling):
https://archive.computerhistory.org/resources/access/text/2018/10/102738558-05-01-acc.pdf#page=26
Fixer source code:
https://github.com/iliawerner/Fixer-app
CONNECT
Collaborations & info: https://design-lovers.com
Contact: ilia@convixa.com
LinkedIn: https://www.linkedin.com/in/ilia-werner/
Design Lovers explores how the things we make shape the way we live, from everyday objects to the interfaces we use.
#iPhoneDuo #AppleDesign #InteractionDesign
It's the kind of Apple design I've been missing.
I trace that feeling back to Bas Ording's work on the original iPhone: why an early scrolling prototype felt frozen at the end of a list, and how the rubber-band effect made it feel right.
This is what I call anthropological design: making a new interaction feel familiar by drawing on what we already know from the physical world. From the iPhone Duo's unfolding animation to the way designers test their own work, this video is about finding the point where an interface just feels right.
WATCH NEXT
The story of redesigning my app, Fixer:
https://www.youtube.com/watch?v=MZvFRYMuMmw
CHAPTERS
0:00 Why the iPhone Duo Is So Satisfying to Watch
0:46 More Than a Smooth Animation
1:12 The Scrolling That Felt Broken
2:06 The Rubber-Band Solution
2:36 What Makes an Interface Feel Natural
3:55 Two Screens, One Space
5:05 What Still Needs Testing
5:32 Why Data Isn't Enough
6:22 Designing for a Feeling
SOURCES & FURTHER READING
Apple — iPhone Duo:
https://www.apple.com/iphone-duo/
Apple Developer — Design for iPhone Duo:
https://developer.apple.com/videos/play/tech-talks/111466/
Bas Ording — Computer History Museum oral history, p. 26 (rubber-band scrolling):
https://archive.computerhistory.org/resources/access/text/2018/10/102738558-05-01-acc.pdf#page=26
Fixer source code:
https://github.com/iliawerner/Fixer-app
CONNECT
Collaborations & info: https://design-lovers.com
Contact: ilia@convixa.com
LinkedIn: https://www.linkedin.com/in/ilia-werner/
Design Lovers explores how the things we make shape the way we live, from everyday objects to the interfaces we use.
#iPhoneDuo #AppleDesign #InteractionDesign