Wordmark Logo Design Tutorial: Recreate the FedEx Logo and Design Your Own
1911 次观看 · 2026-09-02
品牌与 Logo
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Learn how to design a wordmark logo by studying and recreating the FedEx logo, then applying those principles to create your own typography-based logo design.
In this lesson from the Free Brand Identity Design Course, we begin the logo design module and focus on wordmark logos. A wordmark logo is a text-based logo that uses the brand name as the main visual identity. Wordmarks may look simple, but they depend heavily on typography, spacing, proportion, customization, and readability.
We’ll start with a quick introduction to the logo design module, then study the FedEx logo as a wordmark example. You’ll learn why the FedEx logo is so memorable, how typography and spacing affect a logo, and how small design decisions can make a simple text-based logo feel more professional.
After the FedEx logo recreation, we’ll move into creating a wordmark logo so you can understand how to apply these ideas to your own brand identity projects.
This video is perfect for beginner designers, freelance brand designers, entrepreneurs, small business owners, startups, and anyone learning logo design, typography, Adobe Illustrator, or brand identity design.
By the end of this video, you’ll understand what a wordmark logo is, why the FedEx logo works, and how to start designing stronger text-based logos.
In this video, you’ll learn:
- What this logo design module will cover
- What a wordmark logo is
- Why wordmark logos are useful in brand identity design
- How to study an existing logo for design principles
- Why the FedEx logo is a strong wordmark example
- How typography affects logo design
- How spacing, alignment, and proportion improve a wordmark
- How to recreate a wordmark logo in Adobe Illustrator
- How to design your own wordmark logo
- How wordmark logos fit into a complete brand identity system
This video is part of the Free Brand Identity Design Course for Beginners.
Chapters:
00:00 Introduction to Logo Design
1:23 FedEx Logo Recreation
23:39 Wordmark Logo Design
Watch the full playlist:
https://www.youtube.com/playlist?list=PLdHyNrkiFQPrQ2fl4VhirRYS1KpNhw_Le
Previous lesson: https://youtu.be/A5grF4szxMc
Next lesson:
Lettermark Logo Design Tutorial: https://youtu.be/3z1AhUL_PxA
Resources:
https://www.dropbox.com/scl/fo/odo50pp87x7ctdqyy1ua6/AO9A0kXmlHhFTY7QjwG8T4o?rlkey=kds844t2btfcwc43p5244mrle&st=y60rtnwt&dl=0
Subscribe for more lessons on brand identity design, logo design, Adobe Illustrator, typography, color theory, brand strategy, and building a professional design portfolio.
#LogoDesign #WordmarkLogo #BrandIdentity ❤️ SUPPORT 4 THE CREATIVES
Enjoying our free design education? You can help us create more free courses, tutorials, and resources by supporting 4 The Creatives.
Donate: https://4thecreatives.com/support
Get Adobe Illustrator (affiliate link): https://adobe.prf.hn/click/camref:1100lumF2/pubref:Gr-1kXx_Ayo/destination:https%3A%2F%2Fwww.adobe.com%2Fproducts%2Fillustrator.html
Learn how to design a wordmark logo by studying and recreating the FedEx logo, then applying those principles to create your own typography-based logo design.
In this lesson from the Free Brand Identity Design Course, we begin the logo design module and focus on wordmark logos. A wordmark logo is a text-based logo that uses the brand name as the main visual identity. Wordmarks may look simple, but they depend heavily on typography, spacing, proportion, customization, and readability.
We’ll start with a quick introduction to the logo design module, then study the FedEx logo as a wordmark example. You’ll learn why the FedEx logo is so memorable, how typography and spacing affect a logo, and how small design decisions can make a simple text-based logo feel more professional.
After the FedEx logo recreation, we’ll move into creating a wordmark logo so you can understand how to apply these ideas to your own brand identity projects.
This video is perfect for beginner designers, freelance brand designers, entrepreneurs, small business owners, startups, and anyone learning logo design, typography, Adobe Illustrator, or brand identity design.
By the end of this video, you’ll understand what a wordmark logo is, why the FedEx logo works, and how to start designing stronger text-based logos.
In this video, you’ll learn:
- What this logo design module will cover
- What a wordmark logo is
- Why wordmark logos are useful in brand identity design
- How to study an existing logo for design principles
- Why the FedEx logo is a strong wordmark example
- How typography affects logo design
- How spacing, alignment, and proportion improve a wordmark
- How to recreate a wordmark logo in Adobe Illustrator
- How to design your own wordmark logo
- How wordmark logos fit into a complete brand identity system
This video is part of the Free Brand Identity Design Course for Beginners.
Chapters:
00:00 Introduction to Logo Design
1:23 FedEx Logo Recreation
23:39 Wordmark Logo Design
Watch the full playlist:
https://www.youtube.com/playlist?list=PLdHyNrkiFQPrQ2fl4VhirRYS1KpNhw_Le
Previous lesson: https://youtu.be/A5grF4szxMc
Next lesson:
Lettermark Logo Design Tutorial: https://youtu.be/3z1AhUL_PxA
Resources:
https://www.dropbox.com/scl/fo/odo50pp87x7ctdqyy1ua6/AO9A0kXmlHhFTY7QjwG8T4o?rlkey=kds844t2btfcwc43p5244mrle&st=y60rtnwt&dl=0
Subscribe for more lessons on brand identity design, logo design, Adobe Illustrator, typography, color theory, brand strategy, and building a professional design portfolio.
#LogoDesign #WordmarkLogo #BrandIdentity ❤️ SUPPORT 4 THE CREATIVES
Enjoying our free design education? You can help us create more free courses, tutorials, and resources by supporting 4 The Creatives.
Donate: https://4thecreatives.com/support