How to Write a Perfect Creative Brief

Mentioned: ONE PAGE CREATIVE BRIEF: http://philipvandusen.com/creativebrief

A creative brief is a critical strategic tool for planning and executing creative branding projects. Without a great brief creative projects can quickly go off the rails - making the whole process painful for you and for the client.

A great creative brief is worth its weight in gold. The only problem is most creative briefs aren’t worth the paper they’re printed on.

#branding #marketing #creativeprofessionals #graphicdesigners #brandstrategy

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Philip VanDusen is a branding consultant and the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.