How to Design a Brand Mascot with Al (Step by Step)
14.4K views · 2026-10-05
Branding & LogoVisual & Graphic
Try Designer HQ on a real client for FREE, no card required: https://designerhq.app
Every template you need to run a design studio + 3 months of Designer HQ: https://whop.com/jackwatson/designer-hq-nonstop-resources/
If you’re new here, I’m Jack Watson, Founder and Creative Director of Nonstop Branding Agency.
We build brands that help businesses stand out, from tech startups to global names like Zara and Whop. On this channel, I share the practical lessons behind building a profitable branding business, winning better clients, improving your creative process, and delivering work at a higher standard.
I didn’t go to design school. I figured branding out through experience, mistakes, and real client work.
Most designers are stuck doing low-paying projects, guessing at strategy, rebuilding every process from scratch, and struggling to communicate their value. This channel exists to help fix that.
What you’ll learn here:
• How to build and sell premium brand identity projects
• How to create better client experiences
• How to improve your branding process and strategy
• How to use AI to remove admin without replacing creative judgement
• How to run your studio with more structure and less chaos
• How to turn design skill into a serious business
How I got here:
18: Skipped university and started work as an auditor.
19: Built a nightclub events business in Manchester.
20: Started selling graphic design after DJs wanted the work I created for my events.
21: Liquidated the events business after COVID, went all in on design, and made my first £20,000 month.
22: Worked with global brands including Zara and Jägermeister, while landing sponsorships with Adobe, Framer, and Formula One.
23: Launched Nonstop Branding Agency, generating £15,000 to £50,000 months from identity projects and ongoing retainers.
24: Bought an office in central Manchester and continued building the agency beyond myself.
If you’re serious about running better brand identity projects, start your free trial of Designer HQ here:
https://designerhq.app/r/youtube
Keep grinding.
Jack
0:00 Introduction
0:51 Defining the brand brief
2:27 Mood boarding and research
5:03 Material and style strategy
7:51 Silhouette and design sketches
10:26 Vector exploration and iteration
13:47 Animation and final delivery
Every template you need to run a design studio + 3 months of Designer HQ: https://whop.com/jackwatson/designer-hq-nonstop-resources/
If you’re new here, I’m Jack Watson, Founder and Creative Director of Nonstop Branding Agency.
We build brands that help businesses stand out, from tech startups to global names like Zara and Whop. On this channel, I share the practical lessons behind building a profitable branding business, winning better clients, improving your creative process, and delivering work at a higher standard.
I didn’t go to design school. I figured branding out through experience, mistakes, and real client work.
Most designers are stuck doing low-paying projects, guessing at strategy, rebuilding every process from scratch, and struggling to communicate their value. This channel exists to help fix that.
What you’ll learn here:
• How to build and sell premium brand identity projects
• How to create better client experiences
• How to improve your branding process and strategy
• How to use AI to remove admin without replacing creative judgement
• How to run your studio with more structure and less chaos
• How to turn design skill into a serious business
How I got here:
18: Skipped university and started work as an auditor.
19: Built a nightclub events business in Manchester.
20: Started selling graphic design after DJs wanted the work I created for my events.
21: Liquidated the events business after COVID, went all in on design, and made my first £20,000 month.
22: Worked with global brands including Zara and Jägermeister, while landing sponsorships with Adobe, Framer, and Formula One.
23: Launched Nonstop Branding Agency, generating £15,000 to £50,000 months from identity projects and ongoing retainers.
24: Bought an office in central Manchester and continued building the agency beyond myself.
If you’re serious about running better brand identity projects, start your free trial of Designer HQ here:
https://designerhq.app/r/youtube
Keep grinding.
Jack
0:00 Introduction
0:51 Defining the brand brief
2:27 Mood boarding and research
5:03 Material and style strategy
7:51 Silhouette and design sketches
10:26 Vector exploration and iteration
13:47 Animation and final delivery