The Creative Direction That Makes People Obsessed With Luxury Brands
2.7万 次观看 · 2026-11-01
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In this video Oren walks through the era's of Dior, their creative direction and art direction tactics, and what new luxury brands and creatives can bring into their own brand strategy work.
Sign up for my weekly brand strategy newsletter: https://hyperstudios.us
Grow your brand with our agency: https://www.darkroomagency.com/oren
About Me: https://orenjohn.com/
For Brand Partnerships: oren@delucamediagroup.com
00:00 The New Luxury Playbook: From Loewe to Dior
05:49 Sets, Social Media & Building a Brand World
13:02 How Dior Creates Viral Products
21:32 Dior’s Meta Ads & Influencer Seeding Strategy
25:28 Knowing Your Customer & Casting Your Brand
In this video Oren walks through the era's of Dior, their creative direction and art direction tactics, and what new luxury brands and creatives can bring into their own brand strategy work.
Sign up for my weekly brand strategy newsletter: https://hyperstudios.us
Grow your brand with our agency: https://www.darkroomagency.com/oren
About Me: https://orenjohn.com/
For Brand Partnerships: oren@delucamediagroup.com
00:00 The New Luxury Playbook: From Loewe to Dior
05:49 Sets, Social Media & Building a Brand World
13:02 How Dior Creates Viral Products
21:32 Dior’s Meta Ads & Influencer Seeding Strategy
25:28 Knowing Your Customer & Casting Your Brand