Jojo Siwa's Rebrand Is Not Ironic, It's Just Bad Marketing

Jojo Siwa's Rebrand Is Not Ironic, It's Just Bad Marketing

kayla says 178K subscribers
310.4K views · 2024-04-08 Branding & Logo
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0:00 Jojo's Alternate Reality
5:49 Sponsored by CareOf!
6:57 Karma's A Bitch
8:33 Choreography Chaos
9:43 Same Glitter, Different Shade
10:40 No, It's Not Ironic

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The old JoJo Siwa can’t come to the phone right now. The 20-year-old singer released her new dance pop song “Karma” on Friday (April 5), along with a truly wild music video for the upbeat track that marks an extreme departure from the kid-friendly persona she’s played since finding Dance Moms fame in 2015.
“Karma’s a b—h, I should’ve known better,” the YouTuber superstar sings on the track. “If I had a wish, I would’ve never effed around/ When I saw the pics of you and her, I felt the knife twist.”
Described as a “180° turn” from her previous music, “Karma” marks Siwa’s first release as part of a full rebrand she’s slowly been teasing on social media over the past few weeks. Gone are the days of hair bows and songs like “Boomerang” or “Every Girl’s a Super Girl.”

Music:
https://www.youtube.com/watch?v=hCtwi8XkB4o&t=5s
End Slate:
https://www.youtube.com/watch?v=uagbWO0W-dU