6 Common Stakeholder Obstacles

Stakeholder obstacles aren't character flaws; they're structural problems with practical fixes. Learn strategies to increase UX maturity through direct user observation, streamline stakeholder involvement, manage difficult personalities with intention, align competing goals, navigate cultural communication styles, and establish working process.

Read More // https://www.nngroup.com/articles/stakeholders-study-guide/
Watch Next // https://www.youtube.com/watch?v=3LU6gFf-3yk

Learn more with our courses:
**Successful Stakeholder Relationships** (live online) // https://www.nngroup.com/courses/stakeholder-relationships/
**Demonstrating UX Value** (self-paced) // https://www.nngroup.com/contents/self-paced-courses/demonstrating-ux-value/

Chapters:
00:00 Introduction
00:08 Stakeholders with low UX maturity
00:58 Too many stakeholders
01:37 Difficult stakeholder personalities
02:20 Competing stakeholder goals and metrics
02:53 Different cultures and communication styles
03:24 A lack of defined process
03:57 Conclusion

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