Design a BRAND IDENTITY with me from start to finish

Watch me design the brand identity for an online flower shop from scratch. This is the first episode of my Dream Client series, where I design full brands for businesses I haven't gotten to work with yet. I take this brand from the initial brief through strategy, visual direction, logo design, brand extensions, patterns, graphics, and color palette to create a full brand suite for my dream flower company.

If you'd like to create your version of this brand, check out the full brief below! Drop me a comment linking to your work, I'd love to see what you do with this company!


THE BRIEF //
Company Overview:
We’re an online flower shop that celebrates what’s in season. Instead of offering tons of options, we only offer one Goldilocks product - our Bouquet of the Week. We focus on education about the flower industry, sustainable farming, and seasonality. We share the behind-the-scenes process of sourcing their flowers, creating the arrangement, and life in the workshop.

Target Audience:
Women in their 20s-30s
Plant Moms
Farmer’s Market Junkies

Competitors:
Farmgirl Flowers
Urban Stems
The Bouqs Co.

Brand Keywords:
- Playful
- Vibrant
- Transparent
- Joyful
- Clever
- Lush
- Educational
- Inventive

Deliverables:
- Brand Identity Suite
- Brand Guidelines
- E-Commerce Website
- Packaging


CHAPTERS //
00:00 Intro
01:53 The Brief
3:50 Strategy
4:35 Visual Direction
8:29 Primary Logo
12:17 Alternate Logos
17:00 Extended Identity
19:26 Brand Assets
21:15 Color Palette
25:15 Final Reveal


WORK WITH ME //
www.peregrinecreative.co